[Hiring] Growth Manager / CRO & Funnel Lead @Happy Koala

Role Description

Happy Mammoth is looking for a Growth Manager to own funnel performance, CRO, and the commercial alignment between paid acquisition and on-site experience. You will build, test, and optimize the funnels and landing pages that turn paid traffic into customers — and you will be measured on whether they actually convert. This role sits at the intersection of paid media, conversion optimization, and commercial strategy.

The Role

You will lead three critical outcome areas:

• Conversion & Commercial Execution:
  • Share ownership of on-site commercial performance across all Happy Mammoth stores (US, EU, AU).
  • Ensure strong alignment between what ads promise and what landing pages deliver.
  • Drive Revenue per Visitor by directing the optimization of the connection between paid traffic sources, landing pages, offers, and checkout flows.
  • Diagnose root causes when conversion drops, such as creative mismatch, offer fatigue, or page friction, and direct the team to fix it.
• Funnel & Page Development System:
  • Own the full lifecycle of funnels, landing pages, PDPs, and commercial flows, from brief to build to test to scale.
  • Set the strategic direction, write testing hypotheses, define success metrics, and oversee structured A/B testing programs.
  • Ensure disciplined execution: briefing your developer, copywriter, and designer with clear direction.
  • Enforce performance validation before scaling, post-launch monitoring, and fast iteration when results are not satisfactory.
• Product Launches & Special Campaigns:
  • Lead the commercial execution of new product launches and seasonal or promotional campaigns.
  • Direct designers and developers to build the launch funnels, landing pages, and supporting assets.
  • Set the creative and strategic direction, coordinate timing with the paid media team, and ensure every launch is set up for measurable success from day one.
  • Own the go-to-market funnel, not just the ongoing optimization of existing pages.

You also own the strategic feedback loop between funnel performance and the paid acquisition team. If a creative angle is driving traffic that does not convert, you surface that insight. If a funnel variant is outperforming, you communicate what to scale. You are the bridge between media buying and on-site conversion.

Qualifications

• Experience leading the creation and optimization of acquisition funnels in a direct-to-consumer environment.
• Understanding of the full funnel from ad click to checkout, and ability to diagnose where performance breaks down.
• Fluency in funnel metrics: CVR, AOV, RPV, CAC, ROAS, and LTV.
• Experience overseeing structured A/B testing programs and distinguishing statistical significance from noise.
• Familiarity with Shopify, modern landing page builders, and analytics platforms like Gempages, Replo, Triple Whale, GA4, or similar.
• Understanding of attribution challenges and ability to make decisions despite imperfect data.
• Leadership skills to set direction and drive execution through your team.
• Ability to brief a developer, a copywriter, and a designer with precision.
• Experience working closely with paid media teams and understanding the connection between creative strategy, audience targeting, and funnel experience.
• Fast decision-making, shipping tests, and iterating.

Your Team

• You will have a dedicated developer and work closely with designers, copywriters, and the paid acquisition team.

Nice to Have

• Experience in DTC brands.
• Experience in supplements, health, or wellness.
• Experience in performance marketing.
• Copywriting skills (huge plus).

Why This Role Is Different

Most "CRO" roles are about running button-color tests on someone else's pages. This is not that. You will own the entire funnel development and optimization system for a nine-figure global DTC brand. You decide what gets built, what gets tested, and what gets scaled. You will see the direct revenue impact of your work not through proxy metrics buried in a dashboard, but through real changes in customer acquisition cost and revenue per visitor that the business feels immediately. If you want a role where your decisions directly move millions of dollars, this is it.

Why Work With Us?

• Fully remote. GMT timezone preferred.
• Competitive salary paid in USD.
• Be part of a fast-growing company with a strong focus on performance.
• Work with a team that values ownership, autonomy, and results.
• Opportunity to make a direct impact on revenue and growth.
• Only CVs in English will be considered.