Role Description
In this role, itβs your job to own growth marketing activities using your experience to drive creative and impactful traffic to all the games under your responsibility, including growing the wishlists (pre-launch) and revenue (post-launch) through optimisation and experimentation.
Key Responsibilities:
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Wishlist Growth:
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Optimising every stage of the funnel to drive both organic and high-ROI inorganic growth.
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Running effective campaigns to drive wishlist growth.
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Optimising store pages for conversion and visibility.
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Ensuring messaging/communications match our products (for review scores).
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Continuously experimenting with new creative approaches, platforms, and services.
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Collaborating with external agencies to produce high-quality assets (trailers, key art, etc.) to support your campaigns.
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Data and Dashboards:
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Monitoring, analysing, and reporting on the performance of the games under your responsibility, ensuring insights lead directly to action and improvement.
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Building and maintaining clear, up-to-date product dashboards that are updated weekly.
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Tracking and analysing both organic and inorganic growth performance.
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Reporting concise, actionable outcomes and ROI for each campaign or experiment.
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Collaborating with developers to align campaign performance with product vision.
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Inbound Enquiries:
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Increasing the number and quality of inbound enquiries from developers looking for publishing support.
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Building and maintaining a strong, high-quality online presence.
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Running creative campaigns to attract submissions from new developers.
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Experimenting with outreach approaches to improve conversion rates from initial contact to partnership discussions.
Qualifications
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Experience in the games industry.
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Proven track record in optimising growth funnels.
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Experience running effective Steam campaigns to drive wishlist growth.
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Extremely quick learner with the ability to absorb and act on complex information.
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Excellent communicator who can produce concise summaries and clear action points.
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Tenacious and hands-on, comfortable managing both strategy and implementation.
Benefits
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2-week company summer break.
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2-week winter break to rest and recharge.
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Normal holiday allowance.