[Hiring] Growth & Lifecycle Marketer @Activate Talent

Role Description

The Growth & Lifecycle Marketer will own the full customer lifecycle — from the moment someone signs up to the moment they become a repeat buyer and advocate. This is a hands-on, execution-heavy role where you’ll act as the connective tissue of our community, helping mentors and mentees tell their stories and stay engaged.

• Key Responsibilities:
• Lifecycle & Activation (Primary Focus)
  • Own the signup → first session → repeat customer journey
  • Build, test, and optimize every email sequence across the funnel
  • Run A/B tests weekly
  • Identify drop-off points and fix them
  • Obsess over activation rates, time-to-value, retention curves, and LTV
• Community & Content
  • Engage with mentors and mentees to surface stories worth telling
  • Curate and write the weekly newsletter
  • Keep the community active and connected across channels
  • Build relationships that make the marketplace stickier
• Analytics & Experimentation
  • Build and maintain a growth dashboard
  • Run weekly reporting to the CEO
  • Surface insights that drive decisions
  • Identify gaps in the funnel and design experiments to close them

Qualifications

• 3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace
• Hands-on builder — you create and ship email sequences yourself, not spec them for someone else
• Technically competent and comfortable with analytics tools and building dashboards
• Experience in e-commerce, education/info products, or community business models is a plus
• Operator mentality — you move fast, operate well with ambiguity, and get things done

Requirements

• Audit every touchpoint within the first 90 days
• Rebuild core email sequences
• Launch a live growth dashboard
• Activation rate is measurably improving
• Own a repeatable experimentation cadence within the first 6 months
• Retention is trending up
• Newsletter has a growing, engaged audience
• Identify and execute on the 2–3 highest-leverage growth levers
• Begin focusing more on top-of-funnel
• Revenue has doubled within the first year
• Clear roadmap for future investment (hiring, channels, product surface area)