[Hiring] Growth Lead @Packt

Role Description

The Growth Lead (Books) sits at the point where Packt's expertise network meets its commercial performance. At the heart of the role is developer relations:

• Building genuine, durable presence inside the communities where practitioners in the vertical gather.
• Establishing relationships that can produce authors, endorsements, workshop speakers, reviewers, and launch audiences over several years.
• Identifying and winning the right voices, focusing on relevant expert influencers rather than sheer follower count.
• Closing the gap between our advantages and buyer perception on product pages.

This is a strategic, outward-facing role combining developer relations, community fluency, campaign ownership, and commercial judgement. It carries accountability for outcomes rather than activity.

What you will own

• Expert network and influencer relationships:
  • Identify, approach, and build durable relationships with respected practitioners across the vertical.
  • Work across channels like LinkedIn, YouTube, X, Discord, Reddit, GitHub, and domain-specific forums.
  • Secure endorsements, testimonials, and co-created content.
  • Feed community insight back into commissioning.
• Pre- and post-publication campaigns:
  • Design and execute title-specific promotion plans.
  • Sequence activity deliberately to sustain momentum.
  • Partner with Growth and commissioning teams on metadata and audience-specific messaging.
  • Track and report on campaign performance.
• Partnerships, bulk, and licensing:
  • Build relationships with vendor partners, training providers, and certification bodies.
  • Identify and secure bulk purchase opportunities.
  • Coordinate with sales and marketing on pricing and execution.
• Community and developer relations:
  • Build and activate developer and practitioner communities.
  • Plan and support webinars, AMAs, expert panels, and workshops.
  • Drive direct list growth through free events and community activations.
• Amazon presence and the credibility layer:
  • Run a structured programme of named expert endorsements.
  • Engage credible reviewers and activate reader communities for post-launch review momentum.
  • Build systems that sustain visibility beyond the launch cycle.

Qualifications

• Genuine fluency in a technical community.
• Experience in developer relations, community management, or technical marketing.
• An existing network within the relevant vertical is a strong advantage.
• Campaign ownership experience with the discipline to plan and measure.
• Commercial judgement and comfort being measured on outcomes.
• Strong written communication skills.
• Comfort with data, including Amazon performance metrics.

Requirements

• Commercial performance and rank performance of assigned titles.
• Conversion strength of product pages.
• Review volume, velocity, and quality.
• Growth and quality of the expert network.
• Owned audience reach.
• Partnership and bulk revenue.
• Quality and timeliness of community intelligence.

Benefits

• Bonus scheme.
• 5-day working week.
• 25 days annual holiday (plus bank holidays).
• Flexible hours: choose how, when, and where you work within India.
• Training programs and Certification.
• Group Medical Insurance.
• Wellness initiatives.
• Salary Range - INR 30K-55K fixed pay per month (skills and/or experience dependent).