[Hiring] Growth Lead @appfigures.com

Role Description

Own and drive revenue across both self-serve and sales as a single-threaded owner.

Individual contributor role focused on execution: experiments, launches, and shipping changes that actually move revenue.

Collaborate with product, marketing, sales, and customer success to improve conversion, drive expansion, and uncover new revenue opportunities.

Build systems and processes that make growth repeatable and scalable.

What you’ll do

• Own revenue performance across the entire funnel (acquisition → conversion → expansion).
• Identify high-impact opportunities, prioritize them, and execute quickly.
• Run experiments across marketing, product, pricing, and lifecycle.
• Launch and manage campaigns, offers, and lifecycle initiatives (email, in-product messaging, etc.) that drive conversion, activation, and expansion.
• Partner with Product to shape features and positioning; partner with Sales to improve lead quality and conversion; partner with Customer Success to improve activation, retention, and expansion.
• Translate product capabilities into clear, compelling value propositions.
• Analyze performance across channels, campaigns, product, and pricing to identify what’s working, where to optimize, and where to double down.
• Define key metrics, track performance, and use data to guide decisions and prioritize work.
• Turn manual or repetitive work into automated, scalable workflows that improve speed and reduce errors.
• Leverage modern tools and AI (e.g., ChatGPT, Claude, or similar) to move faster, gather insights, and increase output.

Qualifications

• Proven track record of driving measurable revenue growth—and the ability to clearly explain what you did, why it worked, and the impact it had.
• Hands-on operator comfortable writing copy, tweaking flows, and launching experiments yourself.
• Strong analytical mindset—able to interpret data and turn it into action.
• Thinks beyond channels, integrating product, pricing, positioning, and promotion to drive results.
• Identifies opportunities and acts without waiting for perfect direction.
• Thinks in systems—build once and scale; avoids repeating manual work.
• Uses tools and automation to create leverage and move faster.
• Moves fast and cares about outcomes, not just ideas.
• Comfortable working cross-functionally and influencing without authority.

Nice to have

• Experience in SaaS or subscription products.
• Experience in the mobile/app ecosystem (app/game development, ASO, etc.).
• Experience with both self-serve and sales-led funnels.
• Strong understanding of GTM strategy and execution.
• Familiarity with analytics platforms, A/B testing, and CRM tools.

What success looks like

• Increased revenue and improved unit economics across the funnel.
• Higher visitor → signup → paid conversion.
• Growth in qualified traffic and new user acquisition.
• Improved activation, retention, and expansion.
• Clear, repeatable growth systems and levers that continue to scale.

Why this role is different

Most growth roles are either channel-focused or strategy-heavy; this one isn’t.

You’ll own revenue outcomes and use every lever—product, pricing, promotion, and process—to drive results.

You’ll work directly with decision-makers and have the freedom to test and ship quickly across the business.

No layers, no waiting—just impact.