[Hiring] Growth Lead @Activate Talent

Role Description

We’re hiring a hands-on Growth Lead to own paid acquisition across Meta and Google while driving performance creative strategy. This is not a passive “agency manager” role.

• Build and optimize campaigns yourself
• Develop testing roadmaps
• Brief and shape high-converting creative
• Analyze performance deeply and make decisive calls

You are responsible for profitable customer acquisition and scalable growth.

What You’ll Own

• Paid Media Execution (Meta + Google)
  • Plan and manage budgets across Meta and Google
  • Structure accounts for efficient testing and scale
  • Own retargeting + prospecting strategy
  • Launch and optimize campaigns daily/weekly
  • Manage CAC, AOV, LTV: CAC targets
• Creative Strategy & Performance Briefing
  • Develop a structured creative testing roadmap (hooks, angles, formats)
  • Write clear, conversion-focused creative briefs for designers/UGC creators
  • Partner with the brand to ensure the performance creative still feels premium
  • Analyze creative performance at a granular level (hook rate, hold rate, thumbstop, CVR)
  • Systematically iterate winning concepts
• Testing & Experimentation
  • Design structured tests (offer tests, landing page tests, audience tests)
  • Build a hypothesis-driven experimentation framework
  • Identify scalable winning patterns vs one-off wins
  • Continuously improve blended efficiency
• Reporting & Insights
  • Own weekly and monthly growth reporting
  • Track channel-level and blended performance
  • Identify leading indicators (CTR, CPC, CVR shifts)
  • Translate data into clear strategic recommendations

What Success Looks Like

• Predictable, scalable new customer acquisition
• CAC within target guardrails
• Strong creative testing velocity
• Clear visibility into what drives incremental growth

Qualifications

• 5–8+ years in DTC media buying
• Deep hands-on experience buying media on Meta and Google
• Strong creative intuition + analytical rigor
• Obsessed with testing and iteration
• Can operate independently without a heavy structure
• Understands premium brand positioning (not just discount-driven growth)

Bonus Points

• Experience scaling fashion/apparel brands
• Strong understanding of the merchandising impact on paid
• Experience working with creators/UGC pipelines