[Hiring] Growth and Marketing Manager @Airtm

Role Description

The Growth and Marketing Manager for Brazil and RoW (rest of the world) will be a key driver of Airtm’s consumer growth in Brazil, focusing on acquisition, activation, and retention within ideal retail user groups. This role is highly hands-on and execution-focused, requiring a bridge between Marketing, Product, and Data teams to deliver measurable impact and accelerate sustainable growth in the assigned markets.

• Execute regional growth strategies aligned with the overall company strategy.
• Identify and prioritize growth opportunities specific to the Brazil market across acquisition, activation, retention, and monetization.
• Support the implementation and scaling of high-performing growth loops.
• Support the execution of go-to-market strategies for new features and use cases in Brazil and RoW markets.
• Adapt global positioning, messaging, and pricing strategies to align with local user needs and market dynamics.
• Partner with the Product team to ensure market fit and adoption (aligned with ICG).
• Execute acquisition campaigns through various channels (including supporting Paid media and local SEO initiatives).
• Identify and manage local Co-Marketing partnerships to drive regional growth.
• Manage and optimize the onboarding flow and lifecycle campaigns to increase LTV (focused on 1st transaction and localized retention strategies).
• Collaborate with data analytics to track acquisition and 1st transaction metrics to continually improve strategy.
• Manage local customer feedback loops and synthesize findings for the central team.
• Conduct ongoing competitive analysis focused on the Brazil and RoW markets.
• Synthesize local user insights to inform regional adjustments to product, pricing, and marketing strategies.
• Assist in identifying new market/ICG opportunities.
• Contribute to weekly performance reviews and presentations on regional growth.
• Implement and run local experimentation frameworks to validate regional growth hypotheses.
• Conduct constant data analysis to identify regional growth opportunities.
• Work closely with the central Growth, Product, and Marketing teams.
• Support cross-functional initiatives to drive regional success.

Qualifications

• 5+ years of Growth / Product Marketing experience, ideally in fintech or payments.
• Proven experience owning the full funnel: acquisition, activation, retention, monetization.
• Strong experimentation mindset: hypothesis, test, learn, iterate.
• Comfortable managing multiple countries in parallel.
• Fluent in Portuguese, English and Spanish.

Nice to Have

• Background in fintech, crypto, wallets, payments, cards, or remittances.
• Experience with lifecycle marketing (email, push, in-app).
• Experience with incentives, referral programs, or rewards.
• Experience scaling markets 0 → 1 or 1 → 10.

Requirements

• Portuguese, English and Spanish proficiency is required for this role.

Company Description

Airtm is a financial-infrastructure company building the future of the online-work economy. We are on a mission to empower the world's growing number of Digital Entrepreneurs in the Global South, giving them the financial freedom to thrive.

The problem is clear: in emerging markets, accessing the dollar economy is difficult. Cross-border payments are slow, expensive, and often lose value to inflation. This limits the potential of millions of talented individuals.

Airtm’s solution is a swift and comprehensive financial platform that facilitates low-value cross-border payments and local cash-outs. As pioneers in stablecoin-payment infrastructure, Airtm has built the most advanced cross-border payment system available on the market.

As a company married to the world of online work, Airtm will go beyond payments to build the necessary infrastructure the online-work economy needs to thrive. We are fostering an entirely new economy, giving individuals, communities, and countries the tools to take control of their financial destinies.