[Hiring] Group Director, Brand & Demand Strategy @Directive

Role Description

Own the strategic thesis for every new client engagement at Directive — the why and the how behind how we're going to hit the client's actual business goals — and use that thesis to drive pilot-to-retainer conversion across our Performance, Communications, and Commerce divisions.

What You'll Own

• The first-30-days strategic thesis for every new engagement.
• Pilot-to-retainer conversion rate.
• Cross-capability strategic coherence.
• Internal consultative partnership with channel SMEs.

What You Will Not Do

• You are not client-facing.
• You do not produce deliverables.
• You do not manage channel strategists day-to-day.

The First 90 Days

You will shadow our CEO, who currently performs this function, across every new engagement that starts in your first 90 days. The intent is direct knowledge transfer: how he diagnoses a client's business, how he decides which capabilities matter and which don't, how he sequences the work, and how he sets the bar for what “good strategy” means at Directive.

Qualifications

• 10+ years in agency or in-house B2B marketing, with at least the last 5 years in a senior strategy role spanning both brand/communications and performance/demand.
• Demonstrated technical fluency across at least four of: Paid Search, Paid Social, SEO, Content, LLM/AI search, Creative, Programmatic, Lifecycle, RevOps.
• A track record of setting strategy for B2B clients across multiple verticals — ideally including some mix of services, industrial/manufacturing, SaaS, and B2B commerce.
• Comfort operating as a high-leverage individual contributor without a team underneath you.

Requirements

• You have a strong opinion about the difference between a marketing strategy and a media plan.
• You think in terms of the client's P&L, not the client's marketing P&L.
• You have killed your own ideas more than once because the data didn't support them.
• You are energized, not threatened, by sitting in a room with subject matter experts who know more than you about their specific channel.
• You have opinions about AI's role in B2B strategy and you've actually used it to do real work.

Benefits

• Compensation includes a competitive base salary + performance bonus.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual Company-wide Retreat.

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. This role has the opportunity to operate 100% virtually from your home office.