[Hiring] Google Ads Specialist @Spotlight Marketing and Branding

Role Description

We're looking for an experienced Google Ads Specialist with a proven track record generating leads for law firms. This is not an entry-level role. We're specifically looking for someone who has personally managed Google Ads campaigns for legal clients and can demonstrate consistent lead generation results.

The #1 requirement: You have successfully generated 50+ qualified leads per month for a law firm through Google Ads and can walk us through exactly how you did it.

What you'll be responsible for:

• Own and optimize Google Ads campaigns for law firms
• Conduct keyword research and build high-intent search campaigns
• Manage bidding strategies, budgets, negative keywords, audiences, and ad copy
• Improve conversion rates and reduce cost per qualified lead
• Work with landing pages and recommend CRO improvements
• Set up and troubleshoot conversion tracking
• Monitor lead quality, not just form submissions
• Report on CPL, conversion rate, qualified leads, spend, and ROI
• Continuously test and optimize campaigns to increase lead volume

Qualifications

• 4+ years of hands-on Google Ads experience
• Direct experience running Google Ads for law firms
• A track record of generating 50+ qualified legal leads per month
• Experience managing meaningful monthly ad budgets
• Strong knowledge of Search campaigns, bidding strategies, conversion tracking, GA4, and Google Tag Manager
• Strong understanding of landing page conversion optimization
• Ability to clearly explain why a campaign is or isn't performing
• Excellent analytical and problem-solving skills
• Strong English communication skills

Requirements

• Experience with high-value legal practice areas such as personal injury, criminal defense, family law, immigration, estate planning, probate, or similar.

To Apply

In addition to applying through this platform, please email [email protected] with the subject line: Google Ads Specialist Application. In your email, please include:

• A short introduction about yourself and your Google Ads experience
• The types of law firms and practice areas you've run Google Ads for
• The highest number of qualified leads you've generated for a law firm in a single month
• The approximate monthly ad spend and cost per qualified lead for that campaign
• What you personally handled, including campaign strategy, keyword research, ad copy, bidding

We will consider anyone who applies properly for the position.