[Hiring] Google Ads Media Buyer / Growth Strategist @Sweatpantsagency

Role Description

Everyone can run a search campaign. Almost nobody can tell you whether it worked. That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

You would own a set of our Google accounts end to end. Here is what "end to end" actually means:

• You are the account manager. We do not have any.
• You talk to the client directly. You write the updates, you run the calls, and you defend the call you made.
• You own the whole funnel, not the campaign.
• Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it.
• You are expected to have an opinion about attribution and to defend it.
• We optimize to NC-CPA and NC-ROAS, not blended and not last click.
• You can live anywhere.
• We are remote and we hire worldwide.
• The one hard requirement is that you can take client calls during US Eastern business hours.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast. If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them.
• Audit before you touch anything. Every account we take over gets a real review first.
• Run brand and non-brand as different businesses.
• Know what PMax is actually doing.
• Keep Google's automation on a leash.
• Own the feed.
• Own the tracking.
• Diagnose the bottleneck, then go fix it.
• Build the things the account needs.

Qualifications

• You have done this with real money.
• Hands on Google Ads at meaningful spend on DTC and eCommerce.
• You are fluent in the whole stack, not one campaign type.
• You are AI native, and you build.
• You can communicate your ideas in English at a native or near native level.
• You are skeptical of your own numbers.
• You can work US Eastern business hours for client calls.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

Requirements

• "That was not my role" is in your vocabulary.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Benefits

• This is not a maintenance job. You would have real influence over how we run Google across the agency.
• You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.
• You get trust on day one and a lot of autonomy.
• If you make it through the first 30 days you will probably be here for a long time.

How to apply

Along with your resume, send us:

• A Loom, five minutes or less.
• Pick any DTC brand you do not work with that is running Google Ads.
• Tell us what you can see about their account from the outside, the first thing you would change if we handed it to you Monday and why that one first, and the one number you would ask the client for before touching anything.
• Then show us one way you use AI in your actual workflow. First take is fine.
• Whether you can work within 9 AM to 8 PM US Eastern.
• Your salary range.

Applications without a Loom will not be reviewed.