[Hiring] Google Ad Grant Manager @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a mission-driven organization focused on maximizing impact through digital marketing and outreach. They leverage the Google Ad Grant program as a critical growth channel, utilizing up to $40,000 per month in ad credits to drive awareness, engagement, and conversions aligned with their nonprofit mission. The organization operates with a strong emphasis on compliance, performance, and accountability, ensuring that all campaigns remain effective, policy-aligned, and optimized for continuous growth.

Location: Fully remote | 9 AM - 5 PM EST

Key Responsibilities

• Compliance Management
  • Maintain compliance with all active Google Ad Grant policies, including the 5% account-wide CTR requirement, conversion tracking, keyword quality standards, and website requirements.
  • Ensure no violations such as low-quality keywords, improper domains, or non-compliant landing pages.
  • Monitor account health continuously to prevent suspension risks.
• Active Account Management
  • Log into the account daily to monitor performance and compliance.
  • Perform meaningful optimizations (new ads, keyword updates, bid adjustments) at least every 7 days.
• Keyword Management
  • Build and maintain multi-word keyword lists aligned with the organization’s mission.
  • Remove or prevent single-word, overly generic, or low-quality keywords.
• Campaign Structure & Optimization
  • Maintain at least two ad groups per campaign and two ads per ad group.
  • Configure sitelink extensions and other ad assets to meet policy minimums and improve performance.
• Conversion Tracking
  • Set up and maintain at least one active conversion action (e.g., donations, sign-ups, volunteer inquiries).
  • Ensure verified conversions are recorded at least every 10 days.
  • Utilize smart bidding strategies as required.
• Website & Domain Compliance
  • Coordinate with the web team to ensure the website meets requirements (HTTPS, fast loading speed, no broken links, updated content).
  • Ensure all ad destinations use approved, organization-owned domains.
  • Obtain Google approval for any additional domains.
• Program Maintenance
  • Complete the required annual Google Ad Grant program survey.
  • Ensure no AdSense ads appear on landing pages receiving grant traffic.
  • Maintain alignment between campaigns and the organization’s nonprofit mission.
• Reporting
  • Provide weekly performance reports covering CTR, conversions, spend utilization, and compliance status.

Qualifications

• Demonstrated experience managing Google Ads accounts, ideally including Google Ad Grant accounts.
• Google Ads certification preferred (Search or equivalent).
• Familiarity with Google Analytics 4 and conversion tracking setup.
• Strong understanding of keyword research, quality scores, and search intent.
• Ability to write concise, mission-aligned ad copy.
• Strong attention to detail with the ability to monitor and maintain compliance requirements.
• Analytical mindset with the ability to track performance and optimize campaigns.
• Organized and consistent in managing ongoing account activity.
• Passion for the organization’s mission and ability to translate programs into effective search campaigns.

What Success Looks Like

• The Google Ad Grant account remains active with no suspensions or compliance issues.
• Full utilization of the $40,000/month credit to drive mission-aligned traffic.
• Conversion tracking is active, accurate, and consistently generating results.
• Leadership receives clear, regular updates on performance and compliance status.

Opportunity

This role offers the opportunity to fully own and scale a high-impact digital marketing channel within a mission-driven organization. You will play a critical role in maximizing the value of the Google Ad Grant, driving meaningful traffic and conversions, and ensuring long-term program sustainability through strong compliance and optimization practices.

Application Process

• Fill in the application form.
• Record a video showcasing your skill sets.