[Hiring] GoHighLevel, Meta Ads & Creative Production Virtual Assistant @Virtual Assist

Role Description

We are seeking a highly experienced and detail-oriented Virtual Assistant with advanced expertise in GoHighLevel (GHL), Meta Ads, and creative production to support our growing marketing agency. This is not an entry-level or training role. The ideal candidate is expected to take full ownership of campaign execution, CRM automation, and creative production across 15+ active client accounts from day one.

You will work closely with the Account Manager to ensure all client accounts are optimized, monitored, and fully supported with accurate data, high-performing campaigns, and reliable automation systems. This role requires someone highly organized, proactive, and capable of operating independently in a fast-paced, high-volume environment.

Key Responsibilities

• GoHighLevel (GHL) Management
  • Build, audit, and maintain GHL accounts, including pipelines, workflows, automations, triggers, and integrations.
  • Develop end-to-end automation systems (lead intake, follow-ups, pipeline movement, tagging, appointment booking, voicemail drops).
  • Troubleshoot and resolve workflow issues, broken triggers, and logic errors independently.
  • Manage CRM data integrity, including contact records, custom values, segmentation, and tagging across multiple client accounts.
  • Support AI conversation bot (Amanda V5) deployments, including workflow triggers and custom value mapping.
  • Ensure zero data bleed between client sub-accounts.
• Meta Ads Management (Facebook & Instagram)
  • Build, launch, and manage Meta ad campaigns across 15+ accounts simultaneously.
  • Set up complete campaign structures (awareness, lead generation, retargeting, lookalike audiences).
  • Monitor campaigns daily for performance issues, disapprovals, budget pacing, and audience fatigue.
  • Optimize campaigns by identifying what to scale, pause, or refresh based on performance data.
  • Manage pixels, lead forms, and conversion tracking setups.
  • Conduct audits and continuously improve account performance.
  • Interpret and report campaign data clearly for internal use.
• Creative Production (Design Support)
  • Design high-quality static ad creatives (1:1 and 9:16 formats) for Facebook and Instagram.
  • Produce multiple creative variations for A/B testing.
  • Ensure all creatives align with brand guidelines, messaging, and compliance standards.
  • Make quick adjustments to existing creatives for refreshes or fixes.
  • Organize and maintain a clean, structured asset library.
  • Apply strong design fundamentals (visual hierarchy, clear CTA, professional aesthetic).
• Client & Team Support
  • Provide accurate campaign data, insights, and updates to the Account Manager.
  • Support client communication by ensuring all backend systems and reporting are up-to-date.
  • Occasionally join client calls to provide technical insights on ads and GHL systems.
  • Proactively flag issues, risks, or performance drops before they impact clients.
  • Maintain professional and clear communication at all times.
• Additional Responsibilities
  • Support onboarding of new client accounts using existing SOPs.
  • Create and document SOPs for workflows, campaigns, and troubleshooting.
  • Collaborate with internal team members to improve systems and processes.
  • Assist with administrative tasks and special projects as needed.

Qualifications

• 4+ years of experience managing Meta Ads for service-based businesses (healthcare, B2B, or professional services preferred).
• 3+ years of hands-on experience with GoHighLevel as a power user (pipelines, workflows, automations built from scratch).
• Proven ability to manage 15+ client accounts simultaneously without performance drops.
• Strong understanding of Facebook Business Manager, ad structures, and troubleshooting.
• Experience with CRM systems, automation logic, and lead tracking.
• Solid graphic design skills using Canva or similar tools.
• Strong analytical skills with the ability to interpret data and communicate insights clearly.
• Excellent written and verbal English communication skills.
• Highly organized with strong attention to detail and system-building mindset.
• Ability to work independently and prioritize in a fast-paced environment.
• Reliable availability during U.S. business hours with fast response time.

Benefits

• Flexible work-from-home opportunity.
• Opportunity to contribute to a growing business by enhancing efficiency and client experience.
• Supportive and collaborative work environment.
• Paid training.
• Work from home.

Job Details

• Job Type: Part-time
• Schedule: 20 hours per week, Monday to Friday, Night shift - PH time.
• Supplemental Pay: Bonus pay.