[Hiring] Go-to-Market Strategy Intern @Bask Health

Role Description

We're looking for a Go-to-Market Strategy Intern to support market research, competitive analysis, customer segmentation, and go-to-market planning across Bask Health's software platform. This internship is designed for someone interested in business strategy, technology, product marketing, and how software companies identify and reach customers.

• Gain hands-on experience researching markets, evaluating commercial opportunities, and supporting the planning behind product launches and customer acquisition initiatives.
• Help the team understand which customer segments may benefit from different platform capabilities and how those capabilities should be communicated.
• Work with product marketing and collaborate with product managers, sales, growth marketing, customer success, finance, and other internal stakeholders.
• Research market opportunities and organize information to help the team make better commercial decisions.
• Research the needs of entrepreneurs, e-commerce businesses, healthcare providers, and organizations interested in launching telehealth businesses.
• Identify business challenges, purchasing considerations, and product requirements that influence customer decisions.
• Conduct competitive research on telehealth infrastructure, B2B SaaS, e-commerce enablement, and related software markets.
• Compare competitor positioning, target audiences, product offerings, and publicly available commercial information.
• Organize findings into market research reports, competitive summaries, spreadsheets, and presentations.
• Support customer segmentation research by identifying differences between potential customer groups.
• Assist with preparing go-to-market plans for new product capabilities, including research, target audiences, messaging considerations, and launch deliverables.
• Collaborate with sales teams to understand customer objections, purchasing motivations, and common questions.
• Work with customer success teams to gather insights about customer adoption, business challenges, and product value.
• Research potential distribution channels, partnerships, and customer acquisition approaches.
• Support the preparation of strategic presentations and internal planning documents.
• Track launch initiatives and organize information about project timelines, stakeholders, and deliverables.
• Gain exposure to how SaaS companies think about customer acquisition, activation, retention, and expansion.
• Assist with reviewing available performance data and summarizing trends that may inform future marketing initiatives.
• Learn how product marketing, sales, and growth teams coordinate to introduce software products to different audiences.
• Contribute ideas, test assumptions through research, and present findings to relevant team members.

Qualifications

• Currently pursuing a degree, recently graduated, or developing early professional experience in Business, Marketing, Economics, Finance, Strategy, Analytics, or a related field, or equivalent practical experience.
• Strong interest in go-to-market strategy and technology businesses.
• Strong analytical thinking and problem-solving skills.
• Ability to research markets and organize information.
• Strong written and verbal communication skills.
• Ability to summarize complex findings clearly.
• Comfortable working with spreadsheets and presentations.
• Basic understanding of business and marketing concepts or willingness to learn.
• Interest in customer segmentation and market research.
• Ability to work with qualitative and quantitative information.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.
• Ability to complete assignments within agreed deadlines.
• Willingness to ask questions and seek clarification.
• Ability to incorporate feedback and improve work.
• Comfortable collaborating with cross-functional teams.
• Ability to work independently on clearly defined research projects.
• Interest in understanding customer needs and purchasing decisions.
• Willingness to learn B2B SaaS business models.
• Ability to identify patterns and communicate insights.
• Curiosity about competitive positioning and commercial strategy.
• Initiative and ownership of assigned responsibilities.
• Adaptability in a changing work environment.
• Commitment to producing accurate, well-supported research.

Nice to Have

• Coursework in business strategy, economics, marketing, or market research.
• Previous internship or project experience involving business analysis.
• Academic projects involving market sizing or competitive analysis.
• Familiarity with B2B SaaS business models.
• Understanding of customer acquisition and retention.
• Experience using Excel or Google Sheets for analysis.
• Familiarity with customer segmentation concepts.
• Interest in e-commerce and direct-to-consumer business models.
• Experience researching technology companies or software markets.
• Familiarity with go-to-market planning and product launches.
• Understanding of sales funnels and conversion metrics.
• Experience preparing business presentations or research reports.
• Familiarity with Google Workspace, Microsoft Office, or similar tools.
• Experience using CRM or marketing analytics tools.
• Interest in healthcare technology and telehealth platforms.
• Familiarity with competitive intelligence research.
• Experience participating in business case competitions.
• Experience running a small business or entrepreneurial project.
• Basic understanding of pricing and packaging concepts.
• Interest in pursuing a career in product marketing, growth, or commercial strategy.