[Hiring] Go-To-Market Lead @Meadow

Role Description

This is a marketing role that shapes the product, not one that answers to it. Preplanning is our fastest-growing business: people who arrange things ahead of time, on their own terms, long before anyone is in crisis. The number one reason someone plans ahead is having just lost someone else, partly because a last-minute scramble makes a tough time worse.

Most of this market today is served by pre-need sales built on pressure and fear, the kind sold to seniors in their living rooms, which is exactly why people avoid the topic. Meadow is the opposite. We give people a calmer, clearer way to plan, and this role owns the story that carries someone from a first tentative encounter with the idea to a decision they feel good about, usually over months:

• The brand that makes planning ahead feel normal
• The nurture that stays useful instead of pushy
• The moments that move someone from thinking about it to doing it

You own the full marketing funnel for Preplanning, working closely with Sales, who owns the consultation and the close:

• Positioning, packaging, and the voice for people planning in advance
• The full journey of consideration, from first brand encounter through education, nurture, and referral
• The lifecycle engine that turns early interest into commitment over time

What you'll work on early:

• Build the digital conversion experience with Product and Sales
• Rebuild lifecycle and nurture so we can carry someone from first encounter to decision over months, not days
• Launch and scale an events strategy, seminars among them, as a new way to reach people

This is real ownership of our fastest-growing product. You will shape the future of Meadow's products, not execute a roadmap someone handed you.

Qualifications

• Experience selling high-trust and high-consideration services
• Strong positioning and offering judgment
• Ability to turn ambiguous goals into sequenced plans
• Consumer instinct for understanding sensitive topics
• Hands-on and high-agency approach

Requirements

• Recent, personal ownership of marketing work
• Ability to create and package new offerings from scratch
• Capability to prioritize and reach for numbers instinctively
• Experience in nurturing flows, lifecycle emails, landing pages, and briefs

Benefits

• Competitive salary
• Meaningful equity
• Generous health, dental, and vision coverage
• A role that grows with its owner, with broader marketing leadership opportunities