[Hiring] Global SMM Strategist @MGID

Role Description

As MGID continues to scale globally, you will define and lead our global social media strategy, ensuring a consistent, performance-driven presence across regions. This is a strategic, high-ownership role with global scope.

• Develop and implement a global social media strategy aligned with marketing and business objectives
• Define clear KPIs and performance frameworks that connect social media metrics to awareness, engagement, and early demand signals
• Lead global content planning and ensure consistent brand messaging across regions
• Build and grow professional audiences and local communities in priority markets
• Drive the integration of social media insights into inbound marketing and account-based initiatives
• Manage and coordinate local contractors and agencies, setting quality standards and measurable expectations
• Conduct audits of global and regional social accounts and define a clear operating model for global vs. local execution
• Shape platform-specific formats and content approaches, including short-form video and emerging channels
• Collaborate closely with communications, product marketing, events, and design teams to support campaigns and strategic initiatives
• Execute and optimize paid social campaigns to amplify organic reach and support marketing goals

Qualifications

• You have 2+ years of experience operating at a senior or lead level in social media, with clear ownership of strategy rather than execution alone.
• You have successfully developed and implemented SMM strategies for B2B brands, ideally across more than one market or business line.
• You understand how social media builds credibility and trust in complex, long-cycle B2B environments — and how it contributes to pipeline influence, not just engagement metrics.
• You possess a data-driven mindset and are comfortable working with core SMM KPIs such as reach, engagement, subscriber growth, traffic, and leads — using them to guide decisions, not just report outcomes.
• You have strong analytical skills and can connect social performance to broader marketing objectives and business impact.
• You have practical experience leveraging paid social to strengthen organic visibility and support awareness or lead-generation initiatives.
• You have worked within media agencies, ad tech, martech, SaaS, or digital media environments and understand the dynamics of these industries.
• You have managed social media presence across multiple countries or regions, ensuring alignment with global positioning while respecting local nuances.
• You have experience coordinating agencies or freelance contributors and setting clear performance expectations.
• You are confident using LinkedIn as a core B2B channel — from content strategy and professional audience growth to supporting account-based marketing efforts.
• You are familiar with video-first formats, including YouTube, Reels, and short-form content, and understand their role in modern brand communication.
• You have fluent English.

Company Description

MGID is a global advertising platform that helps publishers monetize their audiences and enables brands to promote their products and services across the open web effectively. Founded in 2008, MGID operates from 18 offices worldwide with a team of 800+ colleagues across North and South America, Europe, and Asia.

• MGID empowers brands and publishers to work together transparently through privacy-first targeting technology.
• Advertisers can drive performance and awareness, while publishers can retain and monetize their audiences.
• Today, we’re creating unique technologies and with your help, we are looking to aim even higher.