[Hiring] Global Programmatic & Paid Social Media Manager @Goodway Group

Role Description

The Programmatic & Paid Social Media Manager is responsible for tactical execution excellence and accountable for end-to-end activation delivery across programmatic and paid social channels. This role strategically plans, activates, optimizes, and manages media buys aligned with the communication strategy, customer journey, and audience insights.

• Plan, activate, optimize, and manage programmatic and paid social media buys across DSPs and major social platforms including but not limited to Meta, TikTok, X, Snapchat, Pinterest, LinkedIn, and others.
• Translate communication strategy and media objectives into detailed activation plans across formats such as display, video, native, audio, CTV, and social placements.
• Determine audience strategy, bidding approach, inventory selection, and budget allocation based on performance data and client priorities.
• Leverage client and proprietary data to refine targeting, improve efficiency, and adjust investment allocations based on real-time results.
• Apply a disciplined testing framework to evaluate creative, audience segments, bidding strategies, placements, and emerging buying opportunities.
• Serve as a subject matter expert across relevant DSPs, social platforms, and activation tools, resolving technical and platform-related issues as needed.
• Ensure brand safety standards, fraud mitigation practices, and data quality transparency across all campaigns.

Qualifications

• Bachelor's degree in marketing, advertising, business administration, or a related field is preferred
• Previous experience (3+ years) in digital media, programmatic advertising, or media buying
• Familiarity with programmatic platforms, DSPs, and advertising tools
• Strong analytical skills and ability to draw insights from data to optimize campaigns
• Excellent communication and presentation skills
• Ability to collaborate effectively in cross-functional teams
• Strong attention to detail and ability to manage multiple tasks simultaneously

Requirements

• Anticipate client needs and proactively deliver recommendations grounded in performance analysis and market intelligence.
• Present campaign results, insights, and optimization strategies in a clear and strategic manner, demonstrating how activation decisions drive business outcomes.
• Support audits of prospective client programmatic and paid social campaigns, identifying structural improvements and growth opportunities.
• Partner with Strategy and Planning to manage campaign delivery and provide performance-based optimization recommendations.
• Collaborate with analytics and investment teams to ensure pacing accuracy, budget stewardship, and performance reporting integrity.
• Act as a trusted activation advisor, contributing channel expertise to integrated media discussions and cross-channel optimization initiatives.
• Contribute to the development and refinement of activation standards and best practices across programmatic and paid social.
• Stay current on platform changes, privacy developments, emerging technologies, and evolving buying methodologies.
• Pursue continued skill development and share knowledge with peers to elevate activation excellence across the team.

Benefits

• Goodway Group is 70% Female!
• We encourage applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.