[Hiring] Global Marketing Director @Novanta Inc.

Role Description

Novanta is seeking a Global Marketing Director to build and lead its global marketing function. This role will define the company’s market narrative, drive enterprise demand, and position Keonn, a Novanta Company, as a leader in the emerging “store intelligence” category. The position is both strategic and hands-on, with responsibility for scaling marketing operations and supporting a partner-led go-to-market strategy.

Key Responsibilities:

• Define and execute the global marketing strategy, positioning, and messaging.
• Lead brand transformation toward a platform-based, AI-driven offering.
• Drive product marketing, including value propositions, launches, and ROI storytelling.
• Build and manage partner co-marketing programs with key ecosystem players.
• Develop enterprise demand generation and account-based marketing programs.
• Lead PR, thought leadership, analyst relations, and major industry events.
• Enable Sales and Customer Success with tools, content, and competitive insights.
• Build and lead a high-performing global marketing team and infrastructure.

First-Year Priorities:

• Establish and launch a refreshed brand and messaging strategy.
• Introduce the “store intelligence” narrative globally.
• Build a scalable demand generation and marketing operations engine.
• Launch key partner marketing initiatives.
• Deliver a comprehensive sales enablement toolkit.

Qualifications

• Senior B2B marketing leadership experience in enterprise technology.
• Experience building a marketing division.
• Experience Marketing RFID-Enabled solutions.
• Proven success in marketing complex hardware + software/platform solutions.
• Strong background in product marketing, demand generation, and brand positioning.
• Experience with partner ecosystems and co-marketing strategies.
• Ability to translate technical concepts into clear business value.
• Experience leading global teams and working across regions.
• Excellent English (additional languages are a plus).

Requirements

• Senior B2B marketing leadership experience in enterprise technology.
• Experience building a marketing division.
• Experience Marketing RFID-Enabled solutions.
• Proven success in marketing complex hardware + software/platform solutions.
• Strong background in product marketing, demand generation, and brand positioning.
• Experience with partner ecosystems and co-marketing strategies.
• Ability to translate technical concepts into clear business value.
• Experience leading global teams and working across regions.
• Excellent English (additional languages are a plus).

Benefits

• The base pay for this position is $166,500 to $248,000 per year.
• Dependent on the position offered, annual bonuses and other forms of compensation may be provided as part of the compensation package.
• Novanta supports all aspects of your life’s needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.