[Hiring] Global Field Marketing Manager @GitBook

Role Description

Own the global event calendar:

• Decide which industry tradeshows and conferences we show up at, at what level, and why.
• Run them end to end: sponsorship negotiation, booth, staffing, messaging, budget, and on-site execution.

Build activation around the big moments:

• Design side-events that surround a conference such as curated dinners, executive roundtables, breakfast briefings, and happy hours.
• Build guest lists around accounts we actually want in the room.

Create GitBook's own events:

• Design and run owned formats that people want to attend because of what they are, not because we sponsored them.
• Define the format, the content arc, and the experience for roadshows, customer summits, and docs-focused meetups.

Experiment with community activation:

• Work with our DevRel colleagues on hackathons, docs sprints, and community events.
• Run them as experiments with a clear read on what happened.

Own online events:

• Webinars, virtual roundtables, and livestreams.
• Run them yourself or coordinate the team members who do.

Build the tiering model:

• Define what a Tier 1, 2, and 3 event looks like at GitBook.
• Establish spend bands, staffing, pre- and post-event motion, and the bar an event has to clear to earn each tier.

Report on pipeline, not attendance:

• Build the measurement model for events: cost per opportunity, event-sourced and event-influenced pipeline, target-account attendance, and conversion through to closed won.

Make the sales follow-up motion work:

• Build a lightweight SLA for pre-event target lists with AEs.
• Brief the team on what to do at the event.
• Build the follow-up structure that turns a badge scan into a conversation.

Act as ABM sparring partner:

• Collaborate with Sales and Marketing on account selection, buying-committee mapping, and how field programs plug into 1:1 and 1:few plays.

Qualifications

• 7–10 years in B2B SaaS marketing, with a meaningful stretch in field marketing, event marketing, or integrated demand generation.
• Experience running international programs, especially in the USA.
• A ROI mindset: focus on opportunities and cost per opportunity.
• Real operational range: ability to negotiate contracts, write emails, and build reports.
• Sales credibility: trusted by AEs and able to handle tough questions.
• Taste: opinions on what makes an event worth attending.
• Comfort with a technical audience: understanding of developer-audience marketing.
• Ownership mindset: ability to define processes and flag problems early.

Requirements

• Some travel is expected, roughly a week or two a quarter, with potential for a week a month in peak conference season.

What this role is not

• This isn't a role where you'll manage a team from day one, nor is it purely strategic.
• You'll be on the floor at the show and in the spreadsheet the week after.
• It's also not brand marketing or product marketing; you'll partner closely with both but be accountable for the pipeline.

Benefits

• Opportunity to shape our product, craft, and culture.