[Hiring] Global Director of Field and Channel Marketing @WatchGuard Technologies

Role Description

WatchGuard Technologies is looking for an innovative, strategic, and passionate Global Director of Field and Channel Marketing who will be responsible for successfully leading the company’s Field, Partner, and Events Marketing organization. Our top candidate will have the talent and passion for continuing to drive our great channel partner ecosystem by creating, delivering, and executing integrated marketing programs that lead to quality pipeline, partner recruitment and partner growth.

As part of the Revenue Marketing Team at WatchGuard, this candidate will lead a talented team and play a critical role on the marketing team and the broader GTM team. This individual will leverage their business and sales acumen, technology expertise, and strategic marketing skills to support the growth objectives of our partner team, driving adoption and usage of our products and services and improving new logo acquisition as well as overall customer and partner satisfaction, retention, and advocacy.

A Day in the Life

• Check in with various teams such as sales leadership and marketing organization.
• Meet with global Sales leads to discuss priorities, pipeline performance, and opportunities for impact.
• Discuss current budgets, ongoing projects, and challenges with specific partners.
• Assist and provide guidance to your team on projects including marketing plans, event strategy, and MDF budget recommendations.
• Foster a culture of global and regional knowledge sharing across teams.
• Hold regular team meetings to discuss initiatives, goals, and health metrics.
• Work directly with top partners and help your team build engagement plans.
• Work on IC projects including building new processes, budget management, and sales enablement initiatives.

Position Responsibilities

• Manage the global Field, Partner, and Events Marketing organizations.
• Create and implement an integrated marketing plan aligned with sales strategy and market trends.
• Develop deep relationships within the ecosystem to provide the best partner experience.
• Deliver innovative partner acquisition marketing programs that drive awareness and engagement.
• Introduce new processes and best practices to evangelize with partners.
• Translate the annual marketing plan into actionable quarterly targets and metrics.
• Lead the strategic events team in executing an event strategy that meets corporate objectives.
• Maintain an overarching marketing plan encapsulating partner marketing activities.
• Work with the marketing team to arm sales teams and partners with tailored content.
• Manage budget agreements and track team spending accurately.

Qualifications

• Experience with channel marketing and a deep understanding of channel and distribution.
• Experience developing direct marketing and demand generation programs.
• Experience building deep partner relationships and implementing marketing plans.
• Concise budget management across the region, including MDF spend.
• Experience with building systems and processes to enable scale.
• Strong leadership skills with experience managing high-performing teams.
• Dynamic, results-oriented personality that drives projects forward.
• Highly detail-oriented with strong project management and organizational skills.
• Experience using CRM systems, Salesforce.com preferred.
• 10+ years of proven work experience with a mix of marketing, strategic, technical, and business background.
• BA/BS degree preferred or an equivalent combination of education and experience.
• Able to travel up to 50% when required.

Benefits

• Global leader in network security and intelligence.
• Trusted by over 18,000 security resellers and service providers.
• Focus on customer and employee satisfaction.
• Commitment to diversity and equal employment opportunities.