[Hiring] GEO & SEO Strategy Director @Obility

Role Description

We're hiring a GEO & SEO Strategy Director to own how Obility approaches organic growth in a search landscape that now includes Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity. A large share of this work happens off your client's website, in Reddit threads, on LinkedIn, on YouTube, in review sites and third-party listicles, and anywhere else buyers and language models go looking for answers.

You'll need a real SEO foundation to do this job. Technical health, keyword research, content strategy, and analytics are the base layer, and we're assuming you mastered them years ago. The rest of your time goes to understanding how AI search systems retrieve and cite information, finding where clients are absent from generated answers, and doing the off-site work that gets them included.

This seat comes with two jobs:

• A portfolio of B2B clients you run yourself.
• The GEO practice itself, meaning the methodology, the playbooks, and the standard the rest of the SEO team works to.

We don't have a finished playbook for AI search, and we're not expecting to hand you one. We're hiring someone who is excited to write it.

Qualifications

• 6+ years of progressive SEO experience, including at least two years owning strategy for B2B or enterprise clients, ideally agency-side.
• A track record of building a program or practice around GEO, rather than running one someone else designed.
• Daily hands-on use of Claude and working knowledge of Claude Code.
• Deep technical SEO foundation.
• Direct experience with off-site visibility work: Reddit, LinkedIn, YouTube, digital PR, review sites, or third-party placements.
• Comfort operating without a defined playbook, and the judgment to know when your test results are solid enough to act on.
• Experience mentoring or setting standards for other strategists.
• Hands-on experience with Semrush, SEOmonitor, and emerging AI visibility platforms (AirOps, Profound, Peec).
• Familiarity with GA4, Google Search Console, Google Tag Manager, and Looker Studio.
• Strong analytical skills and comfort turning data into clear recommendations.
• Excellent written and verbal communication, especially with senior stakeholders.
• Willingness to publish your work: LinkedIn posts, case studies, and internal documentation.
• Ability to manage multiple clients and priorities in a fast-paced agency environment.

Requirements

• Build and run your own workflows using Claude.
• Write Claude skills for recurring deliverables.
• Scripting data pulls and audits in Claude Code.
• Automate visibility monitoring and prototype internal tooling.
• Own AI search strategy for a portfolio of B2B clients.
• Monitor brand visibility and accuracy in AI Overviews, ChatGPT, Claude, Gemini, and Perplexity.
• Build content designed to be retrieved and synthesized by language models.
• Develop Reddit strategy and optimize LinkedIn for company pages and executive profiles.
• Own YouTube optimization and pursue placement in third-party listicles.
• Build Claude skills and Claude Code workflows for recurring SEO and GEO deliverables.
• Lead technical SEO work and direct keyword research.
• Own SEO and GEO measurement frameworks using various tools.
• Present to senior marketing leaders and C-suite stakeholders.
• Run structured tests on new tactics and share findings.
• Work with cross-functional teams to integrate SEO and GEO into broader marketing programs.

Benefits

• 25 paid days off in your first year and 9 paid holidays.
• Fully remote work policy, work from anywhere.
• 4.5 day work week.
• 100% employer-paid health insurance for employees.
• 100% employer-paid life insurance policy.
• 3% employer contribution to 401(k) retirement plan.
• 12-week paid family/parental leave.
• 20 days paid sabbatical after 7 years.
• Regular virtual happy hours and game sessions.
• Once or twice yearly, in-person, company-wide get-togethers.
• Fun and inclusive company culture that supports employee development and teamwork.
• Salary band: $85,000 - $115,000 USD, depending on experience.