[Hiring] GEO & SEO Strategist @Directive

Role Description

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

What You'll Do

• Strategic Excellence and Best Practices:
  • Create custom strategies and implement best practices for clients to achieve NSMs.
  • Use project phase as a foundational moment for building the initial client strategy.
  • Optimize and revise strategies based on overall marketing goals, current campaigns, and historical performance.
  • Work closely with Associate Director (AsD) when roadblocks arise.
  • Craft creative briefs and compelling content campaigns based on competitor and audience insights.
  • Utilize best practices including:
    • LTV:CAC modeling
    • Customer Generation
    • Share of SERP
    • Content Production
• Goal Setting:
  • Use available data to set goals for clients during their engagement period.
  • Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
  • All goals must be approved by the Associate Director (AsD) before presenting to clients.
• Project Management:
  • Ensure that planned strategy is executed and communicate responsibilities to the team.
  • Use Asana for project management and task delegation.
  • Partner with Project Managers to ensure tasks are created, assigned, and deadlines are met.
  • Work closely with content writers and designers to complete content campaigns on time.
• Internal and External Communication:
  • Build relationships with clients beyond deliverables.
  • Proactively communicate with clients about timelines, goal progress, and deliverables.
  • Communicate roadblocks and opportunities for account growth to internal leadership.
• Reporting:
  • Regularly report to clients on the progress and impact of their strategy.
  • Expected reporting cadence:
    • Bi-weekly meetings with clients
    • Monthly reports
    • Quarterly reports
    • 2 Bi-Annual business review presentations

What You'll Bring

• A proven track record of success in implementing SEO principles and content strategy.
• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills: comfortable client-facing and owning relationships with key stakeholders.
• Familiarity with industry tools such as Google Search Console, SEMRush, Ahrefs, and crawling tools.
• Proven organizational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO, and content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.
• Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing.

Goals

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross-sells / Referrals:
  • Look for opportunities for clients to grow their business with Directive.
  • Ask for referrals at key moments, such as when a point of contact starts a new job or when a client leaves a 5 CSAT score.

What We Offer

• Competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Mental health support: Access to certified therapists and membership to Headspace.
• Physical health support: Gympass.
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales over time.
• Annual Anniversary Trip with peers and executive leadership.

Work Environment Requirements

• Remote-first company with the ability to work from home.
• Must have established work authorization and reside in the country of employment.
• Ability to operate a laptop computer and necessary office productivity tools.
• Must remain stationary for extended periods and have reliable internet access.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.