[Hiring] GEO / AI Visibility Specialist @Cloudinary

Role Description

We're building a small, focused execution pod inside Growth Marketing to ship visibility experiments across AI answer engines, community platforms, and third-party listicles. This role is one of three on the pod. You'll work directly with our growth director and our GEO/AEO lead, alongside an ABM/Paid specialist and an SEO specialist.

GEO (Generative Engine Optimization) is the work of getting a brand surfaced in AI-generated answers — ChatGPT, Perplexity, Claude, Google AI Overviews, and others — and in the community conversations and listicles those engines pull from. It's a new, fast-moving discipline that combines SEO instincts, content creation, and community work.

This is an execution role. You'll be measured on what you ship and where the brand shows up — not on slide decks or strategy frameworks. If you're curious about how LLMs surface answers and want to be early in a new field, you'll thrive here.

What you'll do

• Build presence in AI answer engines
• Create and optimize content engineered to surface in LLM responses — question-led pages, comparison pages, etc.
• Track where the brand appears (and doesn't) across major AI surfaces and report on coverage trends in specific products (video).
• Identify high-intent prompts we should be visible for, and ship the supporting content.
• Ship two pieces of work per day on average — content, live community insertions, or successful listicle outreach.
• Get included in third-party lists and reviews
• Outreach for inclusion in industry listicles, review sites, and category roundups.
• Manage and grow our presence on G2, Capterra, TrustRadius, and similar platforms in collaboration with the internal team.
• Build relationships with analyst-style writers and journalists publishing in the category.
• Show up in community conversations
• Participate authentically in Reddit, Quora, Hacker News, and other community discussions where the brand should be in the conversation.
• Identify high-traffic threads where competitors are mentioned and we're not — and change that.
• Build a presence that's helpful first and promotional second. (Communities will sniff out anything else.)
• Track and report what's working
• Log every experiment in the team tracker.
• Monitor AI visibility weekly across the tools we use to measure it.
• Write short async recaps on what moved coverage, what didn't, and why.

Qualifications

• One to three years of hands-on content, SEO, community management, or PR execution experience — agency, in-house, or freelance.
• You've personally written content, run outreach, and posted in communities — not just managed someone else who did.
• Strong written English. You can write content that sounds human, ranks, and gets quoted by AI answer engines.
• Direct, clear, and brief in writing. We don't reward long emails.
• Comfortable working asynchronously across time zones.

Requirements

• You move fast. You're comfortable trying things, measuring, and iterating.
• You're fluent in AI and community.
• You use LLMs daily and have an intuition for how they pull answers.
• You're comfortable on Reddit, Hacker News, Quora, or comparable communities — you read the room before you post.
• Bonus: familiarity with AI visibility tracking tools (Profound, Goodie, AthenaHQ, or similar).
• You want to be measured on output.
• You'd rather ship and learn than plan and wait.
• You want a role with clear weekly targets and visible outcomes.
• You're comfortable with feedback loops that are fast and direct.

What success looks like

After 90 days, a strong contributor in this role will have shipped a consistent volume of content, community posts, and outreach, materially increased the brand's visibility across major AI answer engines, and generated qualified inbound from AI and community sources.

We'll define specific targets together in week one — but the shape is: shipped volume, AI coverage lift, and qualified inbound.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.