[Hiring] Generative Engine Optimization Strategist @Go Fish Digital

What you’ll do

You’ll own AEO/GEO strategy for assigned accounts from kickoff through ongoing iteration, and you’ll be responsible for auditing and prioritizing owned-asset improvements across solutions pages, collections and category pages, PDPs/PLPs, help centers, and comparison pages.

You’ll develop GEO content plans that align to defined persona cohorts and buyer-journey stages, while creating client-facing reporting and insights that clearly explain what changed, what worked, and what’s next.

You’ll also identify cross-channel opportunities where SEO, content, PR, and paid efforts can reinforce generative visibility, and document and improve internal workflows, templates, and QA standards as the space evolves.

You’ll be trusted with things that matter: strategic direction, performance interpretation, and client confidence in a space that’s still being defined.

What your day-to-day will look like

Strategy & Client Communication

• Explain how LLMs work (retrieval, ranking/selection behaviors, grounding/citations, reasoning limits) in a clean, comprehensive, non-jargony way for stakeholders.
• Set and defend strategic direction: what to build, what to fix, what to measure, and why. Linking GEO outcomes to business KPIs.
• Operate as a trusted advisor: lead client conversations, align expectations, and communicate wins/risks with clarity.

Influence & Execution Using Owned Assets

• Improve solution pages and commercial landing pages to close buyer-journey gaps (use-case clarity, objections, proof, comparisons, FAQs, supporting entities).
• Create GEO-first content that outperforms baseline LLM understanding through structured, high signal coverage (clear definitions, constraints, examples, decision logic, pros/cons, edge cases, and “what to do next” guidance).
• Recommend and collaborate on structured data, internal linking, and content architecture that strengthens entity associations and retrieval-ready coverage.

Persona, Semantic, and Journey Mapping with AI Tools

• Use tools like ChatGPT, Profound, and agentic workflows to:
• Build persona cohorts, buyer-journey maps, and prompt/intent taxonomies
• Produce semantic maps (topics → entities → questions → evidence) and prioritize coverage based on demand and business value
• Generate and refine prompt sets for tracking, benchmarking, and iteration

Measurement, Learning, and Adaptation

• Track performance with a GEO measurement mindset (visibility, citation/carry-through, prompt coverage, conversion contribution), and translate findings into next actions.
• Work autonomously in an evolving landscape—staying ahead of changes in ChatGPT behavior, AI Mode, and model updates and adapting playbooks quickly.

What you’ll bring to the role

AEO/GEO & Search Expertise

• Strong understanding of modern search + LLM ecosystems (including how “answers” get formed and when citations appear).
• Familiarity with technical SEO fundamentals (crawling/indexation, internal linking, structured data, canonicals).
• Strong proficiency using AI tools (ChatGPT, Profound, and agentic environments) to accelerate research, mapping, and content systems—while maintaining quality control.
• eCommerce experience (PLP/PDP optimization, attribute-driven content, category taxonomy, merchandising alignment).
• Demonstrated experience influencing outcomes through owned content/IA optimization (commercial + informational).
• 2-3 years of experience in prior SEO roles. 1 year of experience in generative roles preferred.

Analytical Fluency

• Excellent analytical thinking: can turn messy inputs into a prioritized plan with measurable outputs.
• Experience building measurement frameworks (dashboards, tracking systems, prompt libraries, content QA rubrics).

Client Communication & Influence

• Experience in an agency or consulting environment with client-facing ownership.
• Ability to translate technical concepts into clean, executive-ready communication.
• Comfortable working independently, iterating quickly, and making judgment calls in ambiguous situations.

Guidelines for your application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!