[Hiring] Funnel Conversion Specialist @Legacy Farmer

Role Description

We are looking for a data-driven Funnel Conversion Specialist to lead our testing strategy and enhance conversion performance across all digital marketing channels. You will be responsible for managing the end-to-end optimization of our funnels (Demo, Story, and Proven System), ensuring every step is tracked, measured, and improved to drive high-quality leads into our pipeline. This role reports to the Marketing Manager.

Key Responsibilities

• Conversion Rate Optimization (CRO) & Testing
  • Manage and lead the testing strategy on all funnels, including Demo, Story, and Proven System funnels.
  • Develop and execute intentional A/B tests on landing pages, copy, design shifts, and ad creative to improve performance metrics.
  • Prioritize tests based on bottleneck diagnosis (e.g., above-the-fold engagement, opt-in to view rates).
  • Maintain a weekly testing cadence and ensure 100% documentation of results.
• Campaign & System Management
  • Write, schedule, and optimize email marketing campaigns to maximize engagement and conversions.
  • Create and manage automated follow-up sequences (using tools like SimpleTalk) to increase lead nurture and show rates.
  • Maintain a comprehensive funnel mapping system in Notion, documenting traffic types, funnel events, and individual pages.
  • Follow established SOPs for funnel test launches to ensure tracking is firing correctly before going live.
• Tracking, Reporting & Measurement
  • Map all funnel events to Cometly to ensure accurate attribution and performance tracking.
  • Set up and manage Cometly dashboards and Ninety scorecards to monitor real-time performance.
  • Perform regular audits of all report metrics to identify and fix data flow discrepancies.
  • Track and report weekly on KPIs including page views, opt-ins, booked calls, and qualified booked calls.

Qualifications

• Proven experience in digital marketing, specifically focused on CRO, A/B testing, and funnel optimization.
• Proficiency with marketing technology stacks: HubSpot, Cometly, Ninety, and Notion.
• Analytical mindset with the ability to "interrogate" data to find bottlenecks and growth opportunities.
• Strong project management skills and the ability to work independently in a fast-paced, remote environment.
• Bonus: Agriculture background or experience in financial education industries.

Requirements

• A 2-minute video introducing yourself and explaining why you’re a great fit for this role will be required to be considered for this role.

Benefits

• Remote - US
• Total Compensation: $60,000 + $10,000 in eligible bonuses
• Fully Remote
• Uncapped PTO (Within Reason)