[Hiring] Funnel Conversion Lead @AIOS (YC W20/S21)

Role Description

As Funnel Conversion Lead at AIOS, you are DRI for the end-to-end website CVR from Meta ads in a specific country. You’ll deeply understand our target customer in your specific country, think of macro tests to run, then get them executed. You’re responsible for the whole process:

• Idea
• Hypothesis
• Test
• Result
• Learning

This is a hands-on role, and you’ll live in the weeds running experiments each day. Great performance in the role means we can rapidly scale Meta spend in your specific country. Funnel Conversion is critical to scaling up our international growth efforts.

This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice, as long as you’re around until midday Pacific Time most weekdays.

You’ll lead a Product Squad, consisting of you + 1x SWE + 1x Web Designer. You'll work closely with our existing Funnel Conversion Lead (Michael McCann) and you’ll report to our Head of Performance (Dave Lane). You’ll also work closely with our CEO (Richie Cartwright).

This is an awful job for the vast majority of people looking for a job. Stay away! And for the right person, this will be the best role of your life :)

Key Responsibilities

• Meta Click → Sale CVR: You are DRI for the end-to-end website CVR from Meta ads in a specific country.
• Customer & marketing understanding: You must go deep on our target customer(s) in your specific country.
• Ideas & prioritizing: You have many ideas, both macro & micro, produced from customer insights / session data / market research / funnel performance.
• Execution: You are DRI for getting tests shipped. You run a Product Squad of 1x Engineer + 1x Designer.
• Measure & learn: You measure everything important and use that information to inform your future testing.
• Improve tooling: You’re responsible for improving your own tooling.

Qualifications

• 4+ years running a high volume (>hundreds) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments.
• Strong preference for people who understand & enjoy the scary intensity of a high-growth startup.
• Ability to avoid getting stuck in hill climbing when unsure of the right direction.
• Strong taste for consumer experience.
• Understanding of the ad-to-landing-page handoff and how Funnel Conversion interacts with paid efficiency.
• Experience in end-to-end testing, from ideation and setup to QA and readouts.
• Maniacal about metrics, comfortable inside the data, and naturally curious.
• Comfortable with design principles & wireframing.
• Sufficiently technical to handle coding tasks.

Our Cultural Standards

• Belief in the mission: We will have served 100 million patients by the end of 2030.
• Unwavering integrity: We maintain impeccable ethics and integrity.
• Only the paranoid survive: We face challenges head-on with conviction.
• If we're average we fail: We focus on the quality of our execution.
• Commitment to candor: We expect full transparency from each other.
• A maniacal sense of urgency: We execute at an intensity that most think is impossible.
• Enduring frugality: We are frugal and anti-luxury.
• Bulldozing barriers: We are relentlessly resourceful.
• Keep your head down: We focus on what matters.
• The power of focus: Know your One Thing, and nail it.

Compensation & Benefits

• Compensation: $150k-$300k/yr (including equity).
• Healthcare: Comprehensive medical insurance (if appropriate).
• Remote: Fully distributed team functioning remotely.
• Personal development: Budget for books, courses, coaching.
• Personal wellness: Budget for gym, health apps.
• GLP-1s: Free membership with a clinic offering GLP-1s.
• Health coaching: Free biweekly health coaching.
• Work coaching: Free biweekly work coaching.
• Equipment: Macbook & work-from-home equipment provided as needed.

How to apply

Apply on Ashby. In addition, you’re welcome to email me at [email protected] .