[Hiring] Full-Stack Digital Strategist @Wallop

Role Description

We are looking for a Full-Stack Digital Strategist who thrives on working collaboratively with clients and can execute impactful cross-platform strategies within the luxury and independent hospitality sector.

In this role, you will work collaboratively with our Digital Marketing team to define and execute comprehensive, multi-channel digital strategies for hospitality clients: luxury hotels, resorts, ranches, and experiential travel. Your expertise in managing a diverse portfolio of clients and your ability to develop effective marketing strategies will be key to our success.

On a day-to-day basis, you will:

• Run strategy sessions/client calls
• Monitor and optimize our clients’ organic and paid performance
• Implement cutting-edge paid advertising campaigns
• Maintain data quality and implement tracking
• Provide data-driven insights
• Contribute to process and service development
• Develop industry-specific expertise

Qualifications

• Hospitality is a service business; soft skills/people skills are a must
• Proficient in GA4 and data presentation with strong levels of digital marketing knowledge
• Skilled in Google Tag Manager for cross-domain and e-commerce tracking
• Experienced in identifying and resolving tracking errors
• Proficient in developing, managing, and reporting on paid advertising campaigns across various platforms like Google Ads, Meta Ads, TikTok Ads, and Microsoft Ads
• Proficient in building and optimizing SEO strategies, including technical error resolution and understanding search engine algorithms, skilled with tools such as Semrush
• Experienced in high-paced agency environments, working with multiple clients on multiple projects
• Adept at autonomously solving problems as they arise
• Skilled in developing and implementing highly optimized funnels
• Collaborative approach with developers and project managers for continuous website improvement
• Familiarity with user behaviour analysis tools like Microsoft Clarity, Crazy Egg, or Hotjar
• Knowledgeable about best practice management techniques for industry-standard platforms

Requirements

• Bonus points for experience with advertising in hospitality industry-specific platforms such as TripAdvisor, OTAs (Expedia, Booking.com), and metasearch
• Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.)
• Google certifications (Analytics, Google Ads Search/Display/Video, etc.)
• Additional language skills (French or Arabic)
• Experience with Google Data Studio
• Experienced in CRO, identifying website friction points, and conducting A/B and multivariate testing

Benefits

• Salary range of $75K - $85K (CAD)
• 15 days of vacation (3 weeks) to start
• Extended health and medical benefits
• $1000 annual health and wellness spending account (for use by you and your family)
• Profit share program - when we win as a company, you win as well
• $30 home office stipend per pay period
• $1000 one-time home office setup on first pay
• Provided MacBook for work use
• Flexible working hours and days
• Ability to work remotely or from our Vancouver office
• Extended Christmas holidays
• Extended Easter weekend (Easter Monday & Easter Friday)
• Winter holiday party
• Ability to work from another country to extend a vacation or time in your home country
• Parental leave salary top-up during your first month’s leave

Location

Vancouver, British Columbia (Remote)