[Hiring] Full-Cycle Marketing Generalist @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing company focused on strengthening its digital presence and creating consistent customer experiences across multiple marketing channels. As the company continues to expand its marketing efforts, they are seeking a hands-on Full-Cycle Marketing Generalist to support social media, email marketing, CRM management, customer communication, SEO, and performance reporting.

The Full-Cycle Marketing Generalist will support the day-to-day execution of digital marketing initiatives across:

• Social media
• Email marketing
• CRM management
• Customer engagement
• SEO

This is a hands-on, execution-focused role for someone who understands digital marketing fundamentals and is comfortable managing multiple channels simultaneously. The ideal candidate is organized, detail-oriented, proactive, and capable of independently executing marketing activities while identifying opportunities to improve customer engagement and overall digital performance.

Location: Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

• Social Media Management & Community Engagement
  • Manage social media content calendars and publishing schedules.
  • Create, organize, schedule, and publish content across relevant social media platforms.
  • Maintain a consistent brand presence and ensure content is published on time.
  • Monitor social channels and engage with followers, customers, and online communities.
  • Respond professionally to comments, messages, and customer interactions.
  • Identify opportunities to strengthen audience engagement and customer relationships.
  • Monitor social media performance and provide insights for future improvements.
• Email Marketing
  • Execute email marketing campaigns from planning through deployment.
  • Build, schedule, and manage customer email communications.
  • Support audience segmentation and targeted email campaigns.
  • Maintain organized and accurate email lists and customer information.
  • Monitor email performance metrics and identify opportunities for optimization.
  • Support ongoing customer engagement through email marketing initiatives.
• CRM Management & Customer Communication
  • Manage and maintain customer information within Zoho CRM.
  • Ensure CRM records remain accurate, organized, and up to date.
  • Track customer interactions and engagement activities.
  • Support marketing workflows and customer communication processes within the CRM.
  • Identify opportunities to improve CRM organization and marketing execution.
  • Communicate directly with customers through appropriate digital channels and provide timely, professional responses.
• Digital Marketing & Campaign Support
  • Support broader digital marketing campaigns and initiatives.
  • Assist with content planning, campaign execution, and marketing coordination.
  • Collaborate with internal teams to ensure marketing activities align with business priorities.
  • Identify opportunities to improve customer acquisition and engagement.
  • Stay informed about digital marketing trends and best practices.
  • Help maintain organized and scalable marketing workflows and processes.
• SEO & Website Support
  • Provide light SEO support for website and content initiatives.
  • Assist with keyword research and content optimization.
  • Support website content updates designed to improve search visibility.
  • Apply basic SEO principles to digital content.
  • Collaborate on content improvements that contribute to organic growth.
• Reporting & Performance Tracking
  • Monitor marketing performance across digital channels.
  • Track social media engagement, email performance, customer interactions, and overall campaign effectiveness.
  • Maintain organized marketing reports and performance updates.
  • Identify trends and opportunities based on marketing data.
  • Provide practical insights and recommendations to improve future marketing activities.

Qualifications

• 3+ years of experience in digital marketing, marketing coordination, or a related role.
• Experience managing social media content, scheduling, and community engagement.
• Experience executing email marketing campaigns.
• Experience managing customer information and activities within a CRM platform.
• Experience supporting multi-channel digital marketing campaigns.
• Experience communicating directly with customers through digital channels.
• Experience supporting basic SEO or website optimization initiatives is preferred.

Requirements

• Hands-on experience with Zoho CRM or a comparable CRM platform.
• Strong understanding of social media content management, scheduling, and community engagement.
• Experience using email marketing platforms to build, schedule, and monitor campaigns.
• Familiarity with marketing automation workflows.
• Basic understanding of SEO, keyword research, content optimization, and website updates.
• Familiarity with marketing analytics and reporting tools.
• Ability to monitor digital marketing performance and translate results into practical recommendations.
• Strong customer communication and engagement skills.
• Strong organizational and time-management skills with the ability to manage multiple marketing activities simultaneously.
• Strong attention to detail and consistent follow-through.
• Ability to independently manage day-to-day marketing responsibilities while collaborating with internal stakeholders.

Benefits

• Opportunity to gain hands-on ownership across several areas of digital marketing.
• Directly support customer engagement and business growth.
• Work across social media, email marketing, CRM management, customer communication, SEO, and reporting.
• Ideal opportunity for a well-rounded marketer who enjoys execution, organization, and improving the customer experience across multiple digital channels.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets