[Hiring] Freelance UK Brand Manager @Tomofun | Furbo Pet Camera
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Freelance UK Brand Manager @Tomofun | Furbo Pet Camera
Marketing
Salary unspecified
Remote Location
remote UK
Employment Type contract
Posted YDay

[Hiring] Freelance UK Brand Manager @Tomofun | Furbo Pet Camera

YDay - Tomofun | Furbo Pet Camera is hiring a remote Freelance UK Brand Manager. πŸ’Έ Salary: unspecified πŸ“Location: UK

Role Description

We are looking for a Brand Manager to oversee Furbo's brand presence in the UK market. As our UK Brand Manager, you won't just be executing campaigns β€” you'll be the face and voice of Furbo in the UK. You'll own local brand-building from the ground up:

  • Forging partnerships
  • Activating creators
  • Validating campaigns with real consumers
  • Feeding insights back to our global team to shape how Furbo shows up worldwide

What You’ll Do

  • Local Execution β€” Own the UK Brand Presence
    • Lead and manage UK-specific partnerships, from pet brands and retailers to media outlets and community organisations
    • Build and manage a network of UK Influencers and content creators β€” identifying the right voices, briefing them effectively, and nurturing long-term relationships
    • Execute UK market validations for new product launches, campaigns, and messaging, ensuring global initiatives land with cultural relevance
    • Manage local PR and brand event activations as needed
  • Strategic Bridge β€” Connect HQ to the UK Market
    • Work closely with the Global Branding team at HQ to translate global brand strategy into locally resonant UK execution
    • Champion and roll out new creator workflows and brand content frameworks as they evolve at the global level
    • Collaborate hand-in-hand with Regional Leads to align brand activity with UK-specific growth targets and commercial priorities
    • Ensure consistent brand tone, visual identity, and messaging across all UK touchpoints
  • Market Insight Loop β€” Be the Voice of the UK Consumer
    • Continuously gather and validate UK-specific consumer insights through community engagement, campaign observation, and direct feedback channels
    • Package and present actionable insights back to HQ to inform global campaign strategy, product messaging, and future launches
    • Monitor the UK competitive landscape β€” tracking competitor brand moves, cultural trends, and emerging creator niches in the pet space

Qualifications

  • 3–6 years of experience in brand management, marketing, or a closely related field β€” ideally within consumer tech, pet care, lifestyle, or e-commerce
  • Proven experience managing creator/influencer programmes end-to-end, from identification and briefing to content review and performance evaluation
  • Comfortable operating in a fast-paced, globally distributed team β€” you thrive with autonomy but know when to loop in HQ
  • Strong communicator who can translate local market nuance into clear, actionable briefs and reports for a global audience
  • AI-fluent marketer β€” you actively use AI tools (e.g. ChatGPT, Claude, Perplexity, or similar) to accelerate your workflow
  • Deeply data-informed across all marketing channels β€” you're equally comfortable reading social analytics, paid media dashboards, email performance metrics, and e-commerce data
  • A genuine love for pets is a plus (Furbo owners make the best Furbo advocates)
  • Experience with UK consumer markets, media landscape, and creator ecosystems is strongly preferred
  • Proficiency in project management tools and comfort working across time zones with HQ (Taipei, GMT+8)

Company Description

Before You Apply
️
remote Be aware of the location restriction for this remote position: UK
β€Ό Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Back to Remote jobs   >   Marketing   >   brand manager
Freelance UK Brand Manager @Tomofun | Furbo Pet Camera
Marketing
Salary unspecified
Remote Location
remote UK
Employment Type contract
Posted YDay
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