[Hiring] Freelance SEO Specialist @MarketFully

Role Description

We’re growing our freelance panel of SEO Specialists in Japan to support upcoming projects with global brands. This is a strategy role rather than a writing role. You’ll set the direction for how our clients show up in local search, and write the briefs our SEO copywriters work from. Some projects also involve taking content built for Japan and adapting it to rank in other markets, such as the US, so experience optimising across markets is a big plus.

What you’ll do

• Build keyword and topic strategy from local search data, not translated keyword lists
• Run technical SEO audits covering crawling, indexing, site architecture and Core Web Vitals
• Write clear, actionable briefs for SEO copywriters
• Advise on international setup, including hreflang and market prioritisation
• Report on performance and make sure content works for AI Overviews and LLM answers, not just traditional rankings
• Work with developers and client teams to get fixes implemented
• On some projects, adapt and optimise content for other markets, adjusting keywords, search intent and local references rather than translating directly

Qualifications

• Native level Japanese, based in Japan, with strong knowledge of how people in your market search
• Professional working English
• At least 3 years of hands on SEO experience. You’ve implemented fixes, not just recommended them
• Strong understanding of local search, including Naver or Yahoo! Japan alongside Google
• Confident with GSC, GA4, a crawler such as Screaming Frog or Sitebulb, and Semrush or Ahrefs
• Experience optimising content across multiple markets, for example adapting local content for a US or global audience, is a strong bonus
• Experience with log files, structured data, or travel, ecommerce or B2B clients is also a bonus

Our hiring process

• Quick screening questions on your application
• If shortlisted, we’ll share rates for the project and confirm you’re happy to proceed
• A short practical SEO assessment (around 30 minutes)
• Onboarding onto the panel

How to apply

Send your CV and, if you have them, a couple of examples of SEO strategy, audit or reporting work, plus the results it led to.