Role Description
Orchestra is seeking a part-time Senior Reddit Specialist Freelancer to support client strategy and campaign execution across both paid and organic Reddit initiatives. We're looking for an experienced Reddit expert who can partner with agency teams, advise clients, and help grow our platform expertise across a variety of industries.
This is a part-time freelance opportunity (approximately 10β20 hours per month) ideal for an experienced Reddit strategist who enjoys partnering with agency teams to advise clients, execute campaigns, and elevate platform expertise.
The ideal candidate combines strategic thinking with hands-on execution, bringing a deep understanding of Reddit's communities, culture, advertising ecosystem, and evolving platform features.
As a Senior Reddit Specialist on the Integrated Marketing team, you will be responsible for:
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Serve as Orchestraβs subject matter expert on Reddit, championing the platform internally and externally.
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Lead the development and growth of Reddit as a service offering across Orchestra, including strategy, execution, and process-building.
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Develop and execute Reddit campaigns for clients across both organic and paid initiatives.
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Partner with integrated marketing, stakeholders, and account teams to incorporate Reddit into broader campaigns.
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Train and advise internal teams on Reddit best practices, platform features, and community engagement.
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Support new business and client growth by pitching Reddit-led strategies and opportunities.
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Provide strategic guidance while remaining hands-on with campaign planning, execution, and optimization as needed.
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Stay up-to-date on Reddit trends, platform updates, and emerging opportunities to inform client strategy.
Qualifications
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6+ years of experience in social media, digital marketing, community management, or Reddit strategy.
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Deep expertise managing Reddit campaigns across paid and organic initiatives.
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Strong understanding of Reddit communities, platform mechanics, moderation, creative best practices, and advertising products.
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Experience translating business and brand objectives into Reddit-specific strategies.
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Ability to collaborate effectively with agency teams and present recommendations to clients.
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Experience working in a fast-paced agency, consulting, or client-service environment.
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Excellent communication and project management skills with the ability to manage multiple priorities independently.
Requirements
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Agency experience building or leading a social media or platform-specific service line.
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Background in other social platforms such as TikTok, YouTube, or emerging channels.
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Experience supporting new business pitches and thought leadership.
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Experience with Reddit Ads Manager, measurement, and campaign reporting.
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Experience across additional social platforms is a plus, particularly when integrating Reddit into broader campaigns.
Benefits
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Salary range (commensurate with experience and skills): $125-$150/hr.
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Hours: 10-20 hours/month.
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This role may support multiple clients simultaneously and hours will fluctuate based on active engagements.