[Hiring] Fractional Head of Growth @Town Web

Role Description

We're a SaaS company serving local government (govtech) currently at $700K ARR and growing at 220% year-over-year. We're looking to hit $3M ARR in the next 18 months. This role owns the marketing function end-to-end and is accountable to revenue growth.

You'll be responsible for building and executing the marketing strategy that gets us to $3M ARR. That means owning the full funnel:

• Awareness
• Demand generation
• Trial conversion
• Expansion

You'll work with a design team and an ads agency, so you're coordinating and directing.

Metrics:

• MRR growth
• Pipeline volume
• Trial starts
• Trial-to-paid conversion rate
• Cost per acquisition

Your north star metric is to grow MRR.

Qualifications

• Experience in helping scale a B2B or B2G SaaS company through a similar growth stage, ideally from $1M to $3M ARR or more.
• Understanding of what it takes to grow a product-led or trial-driven SaaS business.
• Experience in a market where the buyer isn't a typical tech audience (bonus points for govtech, edtech, or similarly relationship-driven verticals).

Requirements

• Ability to build and execute marketing strategies.
• Experience with full funnel marketing.
• Coordination with design teams and ads agencies.

Benefits

• Access to a design team.
• Access to a content writer.
• Access to a paid ads agency.
• Direct access to leadership.
• Current marketing mix includes digital campaigns & ads, direct mail outreach, and presence at industry conferences.