[Hiring] Fractional Growth Marketer @Activate Talent

Role Description

We are seeking a Fractional Growth Marketer (Google Ads) to own and scale our paid search acquisition efforts. This role is ideal for a hands-on growth marketer who has built Google Ads accounts from the ground up, launched and optimized high-performing campaigns, and successfully acquired customers in the U.S. market.

You will be responsible for driving measurable growth through strategy, execution, and continuous optimization, working closely with leadership and cross-functional teams.

• Build and structure Google Ads accounts from scratch, including campaign architecture, keyword strategy, and conversion tracking
• Launch, manage, and optimize Search, Performance Max, Display, and YouTube campaigns
• Develop acquisition strategies focused on U.S.-based audiences and aligned with business objectives
• Continuously test and optimize ad creatives, keywords, bidding strategies, and landing pages to improve ROAS and reduce CAC
• Monitor performance daily and identify opportunities for scaling and efficiency improvements
• Provide clear, data-driven insights and recommendations to stakeholders
• Collaborate with leadership, creative, and web teams to ensure consistent messaging and strong conversion paths
• Set up and maintain accurate tracking using Google Analytics, Google Tag Manager, and conversion pixels
• Deliver concise weekly and monthly performance reports with actionable insights

Qualifications

• 5+ years of hands-on experience managing and scaling Google Ads accounts
• Proven experience building Google Ads accounts and campaigns from the ground up
• Demonstrated success acquiring customers in the U.S. market
• Strong understanding of performance marketing metrics, including CAC, ROAS, LTV, and conversion rates
• Fluent in English (written and verbal)
• Highly analytical, self-directed, and comfortable working in a fractional capacity
• Experience working with startups, DTC brands, or growth-stage companies

Requirements

• Experience with eCommerce, SaaS, or lead-generation businesses
• Familiarity with CRO principles and landing page optimization
• Experience collaborating with fully remote and cross-functional teams