[Hiring] Fractional Chief Marketing Officer @j. awan & partners

Role Description

The Chief Marketing Officer (CMO) at azakaw is responsible for defining the marketing strategy to achieve 400% ARR growth. This role involves:

• Advisory relationship to the Head of Marketing
• Defining which ICPs to prioritize and which channels to invest in
• Positioning each module against competitors
• Converting the PLG funnel and entering new markets
• Coaching the Head of Marketing and reviewing performance

This role does not involve day-to-day management of the marketing team or execution of campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• MBA is a plus, not required
• Strong track record and commercial results prioritized over credentials
• 10–18 years in B2B SaaS marketing
• At least 5 years at VP/CMO level (or equivalent)
• Proven ability to scale a B2B SaaS demand engine from early stage to 200+ MQLs/month
• Experience marketing to regulated or compliance-sensitive buyers (required)

Requirements

• Experience in RegTech, compliance technology, or financial services SaaS
• Background in GRC advisory or professional services marketing
• Multi-geography experience (GCC, Africa, UK)
• Experience with PLG or self-serve SaaS conversion models
• Familiarity with HubSpot marketing automation

Benefits

• Competitive day rate for 2 days per week
• Initial 3-6 month engagement with extension based on impact
• Defined deliverables per period
• Path to full-time CMO position within the first year
• Direct access to the CEO and SLT
• Strategic influence over a RegTech platform targeting 400% ARR growth