[Hiring] Founding Marketing Lead @Sitreps

Role Description

The goal is ambitious to the point of being unreasonable: change how the federal government buys and works. That takes someone who can build and wield influence campaigns, not someone who can run a content calendar.

You will own how the market sees this company. You will posture it against incumbents who have spent thirty years embedding themselves in the bureaucracy. You will build the demand engine that fuels growth, and the credibility that makes a buyer trust a team this small over a name they have known their entire career.

Responsibilities

• Positioning and messaging: what we say, who we say it to, and how we sound
• High-quality content: long-form writing, product videos, podcasts, interviews
• Social media that earns real engagement rather than posting into the void
• Events and stakeholder mapping against decision makers at the highest levels of government
• The demand engine: targets, campaigns, channels, and the metrics that evidence growth
• Funnels, online and in person, that put the right buyers in front of the company
• Outside vendors and agencies, held to a high bar
• Speed: testing new strategies in minutes and hours, not days and weeks

Qualifications

• A psychological operations, information operations, or influence-campaign background in the military or intelligence community, followed by time in marketing or brand at a startup
• Political-campaign digital experience where you owned the narrative and grew an audience from a small base
• Founding or early-stage marketing experience at a defense-tech, GovTech, or mission-driven startup where you went from zero to a real audience
• A portfolio of content you made yourself: writing, video, podcasts, or campaigns you can point to by name

Requirements

• Must-Haves
• US citizen, eligible to obtain and maintain a US security clearance. No sponsorship available.
• Experience in one or more of: growth, events, marketing, psychological or information operations, or political campaigns
• A track record you can point to with names and numbers: campaigns you ran, pipeline you drove, content that landed
• A portfolio, website, or body of published work. Applications without one will not be reviewed.
• Comfort owning strategy and hands-on execution as the only marketer in the building
• Nice-to-Haves
• Based in the DMV or NYC
• Experience marketing technical or software products
• Experience marketing to or selling into government
• A real point of view on why campaigns like Anduril's "Don't Work at Anduril" and its Barracuda videos worked

Benefits

• Base: $120,000 to $170,000 plus equity
• Fully remote, with travel for events
• Employer-paid health, dental, vision, and life insurance, plus 401(k) matching
• Unlimited PTO with 10 standard holidays and an end-of-year break, plus a policy requiring a minimum of two weeks off every year
• Work-from-home budget, monthly coworking stipend, phone or internet reimbursement, annual learning budget, team offsites
• Max-tier AI subscriptions and very large token budgets

How to Apply

This is a confidential search run by Sitreps Talent, the leading community of veterans in business. The client is disclosed to candidates who advance past an initial conversation.

Apply through this posting and include a link to your portfolio or published work. Applications without a portfolio link will not be reviewed.