[Hiring] Founding Marketer @Anagram

Role Description

As the first marketing hire at Anagram, you will work directly with the CEO and COO to build a marketing function from scratch. Your responsibilities will include:

• Turning our product into a story sales can actually use.
• Building the messaging foundation - identifying target audiences, articulating our unique value, and creating materials to assist AEs and BDRs in closing deals.
• Building inbound marketing from zero, transitioning from 100% outbound strategies.
• Creating content that earns trust and captures leads through blogs, research, guides, tools, and webinars.
• Optimizing our website as a conversion tool, ensuring every page and CTA is effective.
• Ensuring Anagram is surfaced in AI search results relevant to CISOs.
• Positioning our Founder & CEO as a go-to voice in security awareness through various channels.
• Making our Founder & CEO the first call for journalists and analysts during security news events.
• Utilizing our customer logos effectively by creating case studies and obtaining reviews for social proof.
• Enhancing the functionality of HubSpot for lead scoring, attribution, and reporting.

Nice to have:

• Background in cybersecurity or adjacent industries and familiarity with the enterprise security buyer.

It’s probably not the right fit if you prefer:

• A fully defined marketing plan handed to you.
• Depth over breadth in your role.
• Playing it safe; our brand is bold and irreverent.

Qualifications

• Proven experience in building marketing functions from the ground up.
• Strong understanding of product marketing and sales enablement.
• Creative thinker with the ability to execute marketing strategies effectively.

Requirements

• Ability to work independently and take ownership of projects.
• Strong communication skills to collaborate with leadership and team members.
• Experience in content creation and digital marketing strategies.

Benefits

• Flexible PTO: Take time when you need it, including federal holidays and Dec 24–Jan 1.
• Optional Fridays: No internal meetings; work or recharge as needed.
• Healthcare: Medical, dental, and vision provided.
• Parental leave: Time off for life’s biggest moments.
• Equity: Own a piece of what we’re building.
• 401(k) matching: Save for the future with company matching.
• Stipends: Office setup, remote work, and learning support.