[Hiring] Field Marketing Manager @Wiley

Role Description

The Field Marketing Manager will lead field marketing initiatives and programs focused on driving demand generation, customer acquisition, and revenue growth within assigned territories and market segments. This role requires strategic thinking, program management expertise, and the ability to work collaboratively with sales teams, partners, and cross-functional stakeholders to execute marketing campaigns that deliver measurable business impact.

Key Responsibilities & Duties

• Develop and execute comprehensive field marketing strategies for assigned territories and segments
• Manage and coordinate regional events, trade shows, conferences, and customer engagement programs
• Work closely with sales teams to align marketing activities with territory goals and pipeline objectives
• Develop and manage field marketing budgets and resource allocation
• Lead market research and competitive analysis initiatives to inform strategic decision-making
• Drive lead generation and pipeline development through targeted field marketing campaigns
• Manage relationships with key partners, vendors, and external service providers
• Analyze and report on program performance, ROI, and key marketing metrics
• Collaborate with product marketing, demand generation, and corporate marketing teams
• Mentor and provide guidance to junior team members and regional marketing staff as appropriate
• Travel to support regional activities and customer engagement events as required
• Other strategic initiatives as assigned

Qualifications

• Bachelor's degree in Marketing, Business, or related field, ideally with a publishing background
• 5+ years of experience in field marketing, demand generation, or related marketing roles within the MEA region
• Proven experience managing marketing programs and driving measurable results
• Strong analytical and strategic thinking capabilities
• Excellent project management and organizational skills
• Outstanding communication, presentation, and interpersonal abilities
• Experience working collaboratively with sales teams and channel partners
• Ability to travel, to support regional activities, as required
• Proficiency with marketing automation, CRM systems, and analytics platforms
• Strong leadership and team collaboration skills

Benefits

• Meeting-free Friday afternoons allowing more time for heads down work and professional development
• A wide range of opportunities to foster community, learn, and grow
• Commitment to fair, transparent pay and competitive compensation
• Comprehensive benefits package

Company Description

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.