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Marketing
Field Marketing Manager
@Sans
[Hiring] Field Marketing Manager @Sans
Mar 14, 2025 - Sans is hiring a remote Field Marketing Manager. 💸 Salary: unspecified. 📍Location: Worldwide.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
The Field Marketing Manager, DACH and Central/Eastern Europe is responsible for improving revenue via brand awareness building and lead generation.
- Manage B2B, B2C, and awareness campaigns across DACH and Central/Eastern European regions.
- Build media partnerships and experiment with new marketing activities targeting SANS audiences (C-levels, security practitioners).
- Grow the SANS list and reach.
Key Responsibilities
Strategic
- Define a region-specific marketing plan that supports the regional sales strategy.
- Provide insight and geo-specific requirements to broader marketing discipline teams including Product Marketing, Content Marketing, Digital Marketing, and Campaigns and events.
- Work with sales to analyze pipeline trends and define and track results of key actions to help address gaps or local initiatives.
- Strategize, build, and execute integrated campaigns that drive the achievement of the regional and overall SANS revenue targets.
Operational
- Own and run account-based marketing campaigns with your sales teams and enable Sales Development Reps and Inside Sales team to accelerate new customer acquisition.
- Work with the EMEA Community Specialist and Central supporting marketing teams to build and execute campaigns that drive orders for your regional training events.
- Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities, and deepen existing customer relationships.
- Assist your regional sales team as needed to address pipeline gaps, including increasing brand awareness locally/regionally, and driving leads and MQLs.
- Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
- Support various other marketing projects as needed.
Stakeholder Management
- Work with Content Marketing, Brand, and Sales to engage in relevant partnerships to build and support the local cybersecurity community that helps increase brand awareness locally.
- Work closely with third parties/external media partners in the DACH and Central/Eastern European regions to drive awareness and lead generation.
Finance
- Manage and control the DACH Central/Eastern European regions Marketing budget in collaboration with the Senior Field Marketing Manager, EMEA.
Qualifications
- Bachelor's or master’s degree in Marketing.
- Fluency both verbally and written in English and German.
- 5-6 years’ Marketing experience, of which 2-3 years in B2B Field Marketing.
- Excellent knowledge in marketing, sales, and promotion, coupled with a creative mindset and being hands-on.
- Proven knowledge and experience in the DACH region, including the development and execution of marketing activities tailored to the region.
- Experience delivering, accelerating, and expanding sales pipeline through regional marketing activities.
- Proven track record of delivering results and achieving on time and on budget delivery.
- Understanding of lead generation best practices.
- Direct experience working with CRM and Marketing Automation tools such as Salesforce Marketing Cloud, Pardot, Marketo (or similar) and Salesforce.com.
- PC literate with good MS Office skills.
- Self-starter who is not afraid to challenge the status quo.
- Excellent written and oral communication skills as well as presentation skills.
- Proven ability to work effectively in a remote or hybrid environment, utilizing digital communication and collaboration tools.
- Ability to use own initiative and work independently.
- Able to work in high-pressure situations and deadline driven.
- Excellent interpersonal skills.
- Good time management skills.
- Highly organized and proficient at managing multiple projects at the same time.
- Excellent attention to detail.
- Possess strong communications skills to communicate globally across marketing and other departments.
- Willingness to travel as required.
- Strong research skills.
Desirable
- Experience in CEE region.
- Experience with data visualization tools such as Tableau.
- Background and/or interest in Cyber Security.
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| 📍 | Be aware of the location restriction for this remote position: Worldwide |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Worldwide
|
|
Job Type
full-time
|
Posted
Mar 14, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Worldwide |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
