[Hiring] Field & Channel Marketing Manager @Keyfactor, Inc.

Role Description

The Field & Channel Marketing Manager, West/APAC is a key member of the global marketing team, reporting directly to the Manager, Field & Channel Marketing, Americas. You will be a key leader in driving the success of our field and channel marketing efforts.

• Collaborate with cross-functional teams to develop and execute targeted and comprehensive marketing plans
• Build and maintain strong partner relationships
• Manage events and drive demand generation and pipeline acceleration
• Measure the effectiveness of marketing efforts and ensure alignment with company goals and partner objectives

Qualifications

• 5+ years' experience in Field and Channel Marketing in B2B marketing roles
• Track record of working directly with a sales organization, ideally software/SaaS, preferably in a scale-up/challenger environment
• Experience delivering successful strategies for creating demand in the field, with and without partners
• Strong collaboration & negotiation skills
• Excellent and creative communicator with proven ability to convey complex ideas and data
• Outstanding project management skills
• Metrics-driven with demonstrated analytical skills
• Excels in a quickly changing environment
• Hands-on experience using Asana, HubSpot, Domo, Salesforce, BrightTALK, or equivalent tools

Requirements

• Work closely with Enterprise Sales and Channel Account Managers to deliver programs that contribute to opportunity creation and pipeline acceleration
• Work closely with other functions in marketing, e.g., Product Marketing, Brand, and Digital
• Strategic Planning: Develop and execute comprehensive field and channel marketing plans
• Partner Relationship Management: Cultivate and maintain strong relationships with key partners
• Campaign Development: Execute marketing campaigns tailored to channel partners and local field markets
• Content Creation: Oversee marketing collateral, sales enablement materials, and social assets
• Event Management: Lead planning, production, and execution of partner and field marketing events
• Track: Leverage Salesforce and Domo to manage marketing campaigns
• Report: Demonstrate program success and compile performance reports

Benefits

• Second Fridays (a company-wide day off on the second Friday of every month)
• Comprehensive benefit coverage globally
• Generous paid parental leave globally
• Competitive time off globally
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees
• DIVERSE Commitment for a more inclusive and diverse future
• The Keyfactor Alliance Program to support DEIB efforts
• Wellbeing resources, wellness allowance, mindfulness app free membership
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off
• Monthly Talent development and Cross Functional meetings
• Regular All Hands meetings – followed by group gatherings

Company Description

Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe.