[Hiring] Executive Director of SEO/AEO @TrendyMinds

Role Description

Reporting to the Performance Marketing Lead, the Executive Director of SEO/AEO will oversee TrendyMinds' SEO/AEO service line with support from the previous director, who is transitioning to a new role within the agency. This is a leadership position for a seasoned SEO professional who is ready to take ownership of the service line and drive it forward, managing business development, service delivery, reporting, and team operations with a high degree of independence.

The search landscape is changing rapidly, and we need someone who isn't just keeping up but thinking ahead. The right candidate will bring a sophisticated understanding of how AI is reshaping search behavior and visibility, a clear perspective on strategies for influencing AI-driven discovery, and the vision to guide the team through what comes next.

What You'll Do

• Service Line Leadership: Own and grow TrendyMinds' SEO/AEO practice. Drive business development, shape service offerings, and ensure the team is delivering high-quality work across the full spectrum of SEO/AEO disciplines, including:
  • Website migrations
  • Site auditing and strategy development
  • Content strategy and planning
  • Technical SEO
  • Off-site strategy
  • Reputation management
  • Conversion rate optimization
  • Reporting
• Client Partnership: Serve as a trusted advisor to clients in a highly client-facing role. Present strategies with clarity and confidence, convey the business value of search performance, lead reporting conversations that build trust, and cultivate lasting, positive client relationships.
• Team Management: Manage at least one direct report, with responsibility for allocating assignments, facilitating team communications, providing training and mentorship, supporting professional development, and maintaining overall service delivery quality.
• AI-Forward Thinking: Champion the use of AI across the team's workflows to improve output quality, efficiency, and scale. Bring a forward-looking mindset to how AI tools and platforms can enhance both internal processes and client-facing strategies.

Qualifications

• 10+ years of professional SEO experience, ideally in an agency environment.
• Deep, hands-on expertise across all core SEO/AEO disciplines, including:
  • Technical SEO
  • Content strategy
  • Off-site strategy
  • Website migrations
  • Auditing
  • Reputation management
  • Conversion rate optimization
  • Reporting
• A sophisticated understanding of the impact AI is having on search, with a clear, actionable perspective on strategies for influencing AI visibility and navigating the evolving search landscape.
• Advanced working knowledge of the following platforms and tools:
  • Google Search Console
  • Google Analytics
  • Semrush
  • Ahrefs
  • Screaming Frog
  • Peec AI (or a comparable AI visibility platform)
  • Looker Studio
  • Microsoft Clarity
• Excellent presentation and communication skills with a proven ability to build strong client relationships, pitch strategies persuasively, and deliver reporting that demonstrates value.
• Experience managing and developing team members, with the ability to balance hands-on delivery with the responsibilities of growing and guiding a team.
• A demonstrated comfort and capability with AI tools as part of day-to-day work, using them to improve quality, move faster, and scale output effectively.

Benefits

• Fully remote work environment.
• Collaborative team environment where your voice is important.
• 30 paid days off and 401(k) matching.
• 100% coverage of health insurance premiums for all team members and 50% for their spouses and dependents.
• Flexible schedule to accommodate different work styles.
• Provision of new equipment to ensure high-quality work.
• Philanthropy committee and donation matching system to support community involvement.

Company Description

At TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision.

• Know the Why behind the What.
• Put relationships first.
• Think Ahead and push boundaries.
• Bring your full self.