[Hiring] Executive Director of Growth Marketing @BODi

Role Description

BODi is on a mission to build the Health Esteem Category! We’re hiring a leader to help define and execute how paid acquisition and social commerce scale as growth drivers for the business. Reporting to the Chief of Growth, this position leads a $XXM+ annual paid acquisition portfolio spanning various platforms.

• Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative.
• Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio, including Meta, TikTok, Google (Search, Shopping, YouTube), programmatic, streaming, Amazon, and CTV.
• Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation.
• Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats.
• Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management.
• Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance.
• Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels.
• Scale creator and partner channel performance across affiliate and influencer programs.
• Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel.
• Oversee agencies, media partners, and internal teams with clear operating cadence and accountability to growth and profitability outcomes.

Qualifications

• 10+ years in growth and paid media, including 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred).
• Experience leading cross-channel teams with 3+ direct reports.
• Proven track record managing diversified paid media portfolios across various platforms.
• Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing.
• Experience scaling social commerce, including direct ownership of TikTok Shop growth.
• Deep understanding of DTC unit economics and growth levers.
• Demonstrated ability to manage eight-figure marketing budgets.
• Omnichannel marketing experience preferred.
• Strong cross-functional leadership with the ability to partner effectively across teams.

Requirements

• 10+ years in growth and paid media, including 8+ years owning multi-channel acquisition for a Shopify-based DTC business.
• Experience leading cross-channel teams with 3+ direct reports.
• Proven track record managing diversified paid media portfolios across Meta, TikTok, Google, CTV, affiliate, influencer, and emerging channels.
• Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing.
• Experience scaling social commerce, including direct ownership of TikTok Shop growth.
• Deep understanding of DTC unit economics and growth levers.
• Demonstrated ability to manage eight-figure marketing budgets.
• Omnichannel marketing experience preferred.
• Strong cross-functional leadership with the ability to partner effectively across teams.

Benefits

• Comprehensive benefits suite.
• Annual bonus opportunity.
• Employee stock purchase plan.
• 401k plan with company match.
• 12-week Maternity/Paternity Leave paid at 100%.
• Employee perks & discounts.
• Training & career development.
• Generous PTO.

Company Description

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion.