[Hiring] Events Demand Generation Strategist @Keysight Technologies, Inc.

Role Description

• Plan and execute event strategy
• Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
• Own end-to-end execution of trade shows, conferences, hosted events, and webinars
• Drive demand generation through events
• Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities
• Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up
• Create memorable customer and prospect experiences
• Design and execute event programs that engage customers and prospects in the AI space, building brand affinity and driving marketing-sourced demand
• Partner with creative, content, and product marketing teams to ensure event experiences reflect and reinforce core messaging and value propositions
• Manage event logistics and operations
• Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
• Manage event budgets, timelines, and deliverables
• Amplify events through digital and social channels
• Partner with social and digital marketing teams to plan promotion before, during, and after events
• Maximize reach, engagement, and attendance through digital channels
• Collaborate cross-functionally
• Partner with product marketing, technical experts, regional marketing teams, and external partners
• Ensure alignment between event experiences and product priorities
• Measure and optimize performance
• Track event KPIs including attendance, engagement, pipeline contribution, and ROI
• Use insights and data to continuously improve event strategy and execution

Qualifications

• You understand how events drive business impact
• You bring strong experience in event marketing and demand generation, preferably in B2B technology
• You are a highly organized project manager who can manage multiple complex events simultaneously
• You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
• You are a strong communicator, able to translate technical concepts into clear, compelling event experiences in partnership with content and creative teams
• You have a collaborative mindset, working effectively across sales, product, and marketing teams
• You are data-driven, with the ability to measure performance and optimize ROI
• You are a self-starter, comfortable operating in a fast-paced, global environment

Requirements

• Experience in networking, cloud, security, or AI infrastructure markets (nice to have)
• Familiarity with service providers, enterprise IT, or data center ecosystems (nice to have)
• Bachelor's degree in marketing, business, or a related field preferred
• 5–7 years of experience in event marketing, field marketing, or demand generation roles

Benefits

• Medical, dental and vision
• Health Savings Account
• Health Care and Dependent Care Flexible Spending Accounts
• Life, Accident, Disability insurance
• Business Travel Accident and Business Travel Health
• 401(k) Plan
• Flexible Time Off, Paid Holidays
• Paid Family Leave
• Discounts, Perks
• Tuition Reimbursement
• Adoption Assistance
• ESPP (Employee Stock Purchase Plan)
• Restricted Stock Units