[Hiring] Event Marketing Manager @Emerald

Role Description

Emerald is seeking a Marketing Manager to support Connecting Point Marketing Group (CPMG), a B2B brand that organizes and hosts trade events that build and serve communities by connecting buying executives and suppliers to build relationships and business partnerships within a variety of industries. We are looking to grow the business and how we reach our target markets. Reporting to the VP of Sales and Marketing, this hands-on role will be instrumental in the development and project management of marketing materials and event deliverables in support of 15+ annual events.

• Works closely with VP of Sales and Marketing, other marketing counterparts, management and other customer facing teams to spearhead and manage marketing deliverables
• Sales and audience recruiting team marketing support
• Oversee event collateral sales and recruiting kits; inspire new ideas/creativity in these deliverables
• Assist with email campaigns utilizing Hubspot and Salesforce.com
• Cultivate and integrate new ideas and campaigns that align with both sales and recruiting goals
• Project management of 15+ event directories (print/digital) with marketing project coordinator, Emerald creative team, and print vendors
• Experience developing inbound and outbound marketing content that resonates with event target audiences
• Development and deployment of event surveys as well as tabulating/reporting results post event
• Assist with social media presence across all 15+ event pages (LinkedIn) and 1 corporate Instagram page as it relates to annual social media growth plan
• Manage post event resources at the conclusion of each event (photo, videos, and other content)
• Serve as key point of contact to outside marketing vendors (agencies, printers, videographers, and photographers)
• Manage and track all assigned event deliverable projects
• Other marketing projects as determined

Qualifications

• Relevant marketing experience, preferably in B2B events
• Exceptional project management, planning, prioritization, organization, and multi-tasking skills with a strong attention to detail
• Outstanding communicator, able to interact professionally with all levels of staff, both internal and external, especially mid to senior management
• Ability to meet project deadlines and perform under pressure
• Proactive self-starter, able to work with minimum supervision and thrives in a very fast-paced/collaborative environment
• Experience managing social media platforms and content tools a plus
• Excellent copywriting and editing skills
• Experience with Hubspot or other marketing automation platforms
• Experience with Salesforce.com or other CRM systems a plus, but not required
• Highly motivated team player with a great attitude
• Proven experience creating and deploying email marketing campaigns
• Microsoft Office experience (Word, Excel and PowerPoint)
• Adobe Creative Suite experience (Illustrator, Photoshop, In-Design, Acrobat Pro) preferred
• Knowledge of WordPress or other web-based CMS platforms a plus
• 10-15% travel required in support of events

Benefits

• Target Compensation: $75,000 - $80,000
• Unlimited vacation for exempt employees
• Flexible working locations
• 401(k) plan with a company match
• Medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits
• Parental and caregiver leave
• Dependent, commuter and FSA benefits
• Professional development programs like Toastmasters
• Mental wellness tools

Company Description

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.