Role Description
Panorama is looking for an Event Content Strategy Manager to drive the execution of presentation content across our in-person and virtual event portfolio. Sitting on our Brand team, this role will shape how K-12 district and state leaders experience the Panorama brand at conferences, customer events, summits, and webinars.
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Own end-to-end development of event content, from initial concept through final presentation execution.
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Develop everything from keynote presentations and roundtable panels to session abstracts and speaker prep materials.
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Ensure delivery of first-class, valuable event content that reflects the real priorities of district/state education leaders.
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Amplify customer stories and position Panorama as a trusted partner in improving student outcomes.
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Set a high bar for event content quality while building repeatable systems that scale across a high-volume event strategy.
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Own the content development and execution for Panoramaโs events across industry conferences, customer meet-ups, and virtual events/webinars.
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Develop high-quality presentation content and keynotes that advance Panoramaโs priorities, campaigns, and thought leadership strategy.
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Manage conference speaking proposals, including developing session titles, abstracts, learning objectives, and supporting materials.
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Tailor content strategy to the specific audience at each conference or event.
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Identify, build, and maintain a strong pipeline of internal and customer speakers; prepare speakers with talk tracks, messaging guidance, and presentation coaching.
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Work hand-in-hand with the Event Marketing team to coordinate on speaking submissions and presentations, timelines, and event logistics.
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Partner with Product Marketing, Customer Marketing, and customer-facing teams to source stories and customer narratives.
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Partner closely with executives, senior subject matter experts, and customers to develop and shape ideas.
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Establish scalable event content templates and best practices to drive efficiency and strengthen consistency across events.
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Develop streamlined processes and SLAs for content development, review cycles, and approvals.
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Uphold high standards for narrative cohesion, audience relevance, and visual quality.
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Evaluate event content performance and gather feedback to continuously improve programming.
Qualifications
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5+ years of experience in event content development, content marketing, or a related field.
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Deep familiarity with K-12 education; experience working in education at the school, district, or state level strongly preferred.
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Exceptional writing and editing skills, with a portfolio that demonstrates polished presentation content across formats.
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A strong point of view on storytelling and the ability to craft clear, compelling narratives.
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Strong visual storytelling instincts, with experience shaping slide design and partnering with designers.
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Experience sourcing, preparing, and managing internal and external speakers, including customers.
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Comfortable working directly with senior leaders and executives with strong presence and professional judgment.
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Receptive to feedback and able to iterate quickly.
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Outstanding organization and project management skills.
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Familiar with and actively using AI tools to support content and presentation development.
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Strategic mindset with the ability to connect content decisions to brand awareness, pipeline, and revenue goals.
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Track record of effective cross-functional collaboration.
Requirements
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Base Salary: The base salary range for this position is $85,000 - $125,000 USD annually.
Benefits
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Annual bonuses or commission awards.
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Equity awards.
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401K with an employer match.
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Health, dental, vision, life insurance, and short-term and long-term disability coverage.
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Flexible spending account for health care and dependent care.
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Wellness Reimbursement.
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Work from Home Reimbursement.
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Flexible vacation policy.
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Parental leave program.
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Company Issued Laptop.