[Hiring] European Marketing Director @NICE

Role Description

The European Marketing Director is responsible for driving regional marketing strategy and execution across Europe with a growth focus on DACH, BENELUX, and the Nordics, with a strong emphasis on field marketing, sales engagement, and pipeline generation.

• Bridges corporate marketing strategy and regional execution
• Ensures alignment with Group/Corporate teams while delivering measurable revenue impact in priority European markets
• Commercially driven marketing leader with deep experience in B2B field marketing
• Close collaboration with sales organizations
• Proven track record of accelerating pipeline and revenue growth

Qualifications

• 10+ years of B2B marketing experience, including senior leadership roles
• Strong experience in field marketing and demand generation across European markets
• Demonstrated success driving measurable pipeline and revenue growth
• Deep collaboration experience with Sales leadership and revenue teams
• Experience working in matrixed, global organizations
• Strong analytical and performance management capabilities
• Fluent in English; additional European languages (especially German) are a plus

Requirements

• Develop and execute a regional marketing strategy aligned with global objectives
• Localize corporate campaigns and messaging for European markets
• Ensure marketing plans directly support revenue targets and market expansion goals
• Manage regional marketing budget allocation for maximum ROI
• Design and lead high-impact field marketing programs including:
  • Executive events
  • Industry conferences
  • Account-based marketing (ABM) initiatives
  • Customer roundtables and roadshows
  • Large scale industry event (Nexus) program management
• Partner closely with regional Sales leadership to:
  • Align marketing priorities with sales targets
  • Enable sales teams with localized tools and campaigns
  • Increase marketing-sourced and marketing-influenced pipeline
  • Act as a trusted advisor to Sales on Agentic product demand generation strategy and initiatives
• Own regional agentic pipeline contribution targets
• Develop demand generation programs to accelerate qualified opportunities
• Track campaign performance through the Global Demand Generation team and advise on pipeline velocity needs, conversion rates, and revenue impact
• Implement data-driven reporting and KPIs aligned with corporate standards
• Serve as the primary liaison between European markets and Group/Corporate marketing
• Provide market feedback to inform global messaging, product positioning, and campaign strategy
• Ensure consistent brand execution across markets
• Collaborate on global launches, digital programs, and strategic initiatives
• Build tailored marketing approaches reflecting local market dynamics
• Ensure strong regional presence and brand visibility
• Support expansion and growth initiatives in priority accounts and industries
• Support sales initiatives to provide target account impact in Southern Europe (France, Spain, Italy)

Company Description

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.

• Known as an innovation powerhouse that excels in AI, cloud and digital
• Consistently recognized as the market leader in its domains
• Over 8,500 employees across 30+ countries