[Hiring] Enterprise Director of Digital Marketing @HEI Hotels & Resorts

Role Description

The Enterprise Director of Marketing is responsible for managing all areas of public relations, all PR and Marketing information on websites, digital marketing and programming, and brand/collateral identity. This position will be based remotely supporting 3-4 hotels at a time.

Job Responsibilities:

• Public Relations
  • Build strategic partnerships (link building campaign)
  • Coordinate with operations & reservations teams to build packages and source add-ons
  • Coordinate Press Release approval and distribution
  • Field media inquiries and conduct on-site media tours
  • Create press kits for visiting media and develop targeted media amenities
  • Communicate presence of in-house media to hotel teams
  • Attend and coordinate photographers for high-profile events on-site at supported hotels
  • Supervise on-site video/photo shoots
  • Participate in weekly PR calls/meetings
  • Save all incoming clips and maintain clip books
  • Monitor CVB PR leads
  • Maintain log of past high-profile guests
  • Prepare Image disks
• Digital Marketing
  • Develop and advertise promotions on each hotel's home pages
  • Conduct SEO conference calls
  • Responsible for ongoing maintenance and monitoring of hotel websites and third party websites
  • Responsible for managing hotel's Social Media pages
• Programming and Advertising
  • Create and manage annual programming calendars
  • Develop, plan, and market monthly property activations
  • Create and implement advertising calendar
  • Maintain advertising insertion orders/P.O.s
  • Provide art direction and responsible for all advertising and marketing campaigns
  • Coordinate email blasts for each hotel to extend promotional reach
  • Accommodate field advertising requests
  • Coordinate all outgoing ads (both web and print)
• Hotel Responsibilities
  • Attend weekly Sales meetings and staff meetings
  • Communicate PR/marketing initiatives to key members of hotel staff
  • Provide support to hotel team members as needed
  • Performs any other job related duties as assigned.

Qualifications

• Must have experience as a Director of Marketing or Marketing Manager at a hotel.
• 3+ years of past public relations/marketing experience.
• Essential prior experience in the field of hospitality with specific experience in public relations.
• Ability to work varying schedules to reflect the business needs of the Hotel.
• Ability to multitask.
• Ability to leverage Brand and enterprise processes and systems to support compliance, identify trends and support execution of strategies.
• Excellent working knowledge of Microsoft office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Ability to effectively communicate and influence key leaders in the organization.

Benefits

• Competitive Medical and Dental programs through Anthem Blue Cross Blue Shield.
• Vision insurance programs through EyeMed.
• Vacation, Sick and Holiday programs available for rejuvenation with time off.
• Pet insurance through the ASPCA.
• Wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans.
• 401(k) Savings Plan with matching funds.
• Discounts through 'YouDecide' and Hotel Room Discount programs.