[Hiring] Director of Digital Marketing @Midwest Veterinary Supply, Inc.

Role Description

The Director of Digital Marketing helps translate Midwest Veterinary Supply’s Marketing strategy into an integrated digital demand and customer engagement capability. In partnership with the VP of Marketing, this role helps develop and execute digital plans that strengthen the digital customer experience, increase awareness and engagement, support lead generation and conversion, and contribute to business growth. The Director leads digital marketing channels and programs, including:

• Website and digital experience
• SEO/SEM
• Paid digital media
• Email and marketing automation
• Social media management
• Analytics

This is a remote position. Candidates must reside in one of the following states:

• Alabama
• Arkansas
• California
• Florida
• Georgia
• Idaho
• Illinois
• Indiana
• Iowa
• Kentucky
• Louisiana
• Maryland
• Massachusetts
• Michigan
• Minnesota
• Mississippi
• Missouri
• Nebraska
• Nevada
• New Hampshire
• New Jersey
• New Mexico
• New York
• North Carolina
• Ohio
• Oklahoma
• Pennsylvania
• South Carolina
• Tennessee
• Texas
• Virginia
• Wisconsin

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience.
• 7+ years of progressive digital marketing experience, including strategy, campaign management, digital experience and analytics; leadership experience preferred.
• Demonstrated experience across digital demand generation, website and content management, SEO/SEM, paid media, email/marketing automation and social media.
• Experience translating business objectives into integrated digital plans, managing budgets and using performance data to improve results.
• Working knowledge of web analytics, advertising platforms, CRM and marketing automation tools, and content management systems.
• Strong people leadership, project prioritization, communication and cross-functional collaboration skills.
• Ability to balance strategic thinking with practical execution in a changing, multi-stakeholder environment.

Requirements

• B2B marketing experience; animal health, veterinary, healthcare or distribution experience strongly preferred.
• Experience supporting ecommerce or digital customer platforms and collaborating with Sales, IT, product or business solution teams.
• Relevant certifications in Google Analytics, Google Ads or other digital marketing platforms.

Benefits

• Competitive pay
• Comprehensive benefits package including:
• Medical, Dental and Vision insurance
• Life and Accidental Death & Dismemberment (AD&D) insurance
• Short- and Long-Term Disability insurance
• 401k plan
• Paid holidays
• Paid Time Off (PTO)
• Business casual work environment
• Weekly relaxed dress days
• Monthly breakfasts and birthday celebrations
• Regular events like holiday contests, cookouts, and employee appreciation celebrations

Company Description

Midwest Veterinary Supply, Inc. (MVS) has provided quality service and merchandise to the veterinary profession since 1961. Our products are distributed from eight branches located in key geographic locations within our trade area. We take great pride in getting our orders out the same day as called in and having the product in the customer's hand the next day. MVS carries products and equipment from most major manufacturers. As we continue to grow, our goal will be, as it has always been, to provide the veterinary profession the very best in service along with quality merchandise at fair and competitive prices.

Midwest Veterinary Supply believes in providing equal employment opportunities for all employees and will not violate any law prohibiting discrimination for or against any employee or applicant for employment on the basis of any characteristic protected under local, state, or federal statute, ordinance, or regulation.