[Hiring] Email Specialist @H2R Business Solutions

Role Description

CFIN is seeking an Email Specialist to join our team on a 6-month contract ending March 31, 2027, with the possibility of extension. Reporting to the Senior Manager, Digital Experience, this role will help plan, build, and deliver email communications that support CFIN’s mission to accelerate food innovation and foster collaboration across Canada.

This is a remote role that works closely with teams across Communications, Programs, Regional Innovation Directors, Business Development, and other internal stakeholders to deliver timely, clear, and effective email communications. The ideal candidate will thrive at the intersection of creative execution, technical setup, process improvement, and cross-functional collaboration.

What You’ll Be Doing

• Support the creation, formatting, testing, and deployment of email campaigns and automated communications.
• Design email templates that are on-brand, responsive, and easy to use across audience segments.
• Develop templated email copy using AI tools and approved CFIN emails following guidance from the Communications team.
• Build and maintain automation workflows using Zoho platforms, including workflow logic and triggered sends.
• Collaborate with internal teams to gather content, confirm requirements, and align emails with broader organizational priorities.
• Maintain clean lists, accurate segmentation, and strong quality control across all sends.
• Help monitor campaign performance and support reporting or basic analysis as needed.
• Improve email processes, template standards, and workflow efficiency over time.

Qualifications

• 3+ years of experience in email marketing, marketing automation, CRM communications or a related digital marketing role.
• Hands-on experience with Zoho Campaigns, Zoho CRM, or related Zoho tools is strongly preferred.
• Experience working across a marketing technology stack, including email marketing platforms such as Marketo or Eloqua, CRM systems such as Salesforce, NetSuite, or Microsoft Dynamics, and roles in digital communications, marketing operations, or related fields.
• Hands-on experience designing email templates and working in email campaign platforms.
• Proven ability to build automation workflows, segmentation, audience targeting, and knowledge of email best practices and CASL compliance.
• Strong organization skills and the ability to manage detailed work accurately.
• Excellent written communication skills and the ability to collaborate with diverse teams.
• Basic HTML/CSS knowledge, email QA experience, or familiarity with responsive email design would be an asset.
• An undergraduate degree in business, marketing, or a related field, or an equivalent combination of education, training, and experience.
• Experience managing or updating third-party or external data lists for use in a CRM environment such as Zoho or Salesforce.
• Strong ability to review, organize, tag, and maintain content and metadata with accuracy and consistency, including familiarity with CRM systems, databases, and metadata frameworks.
• Proficiency with Microsoft Office, especially Excel, PowerPoint and Word; experience extracting and using Google Analytics data is considered an asset.
• Strong analytical skills, including the ability to assess content performance metrics such as views, downloads, and shares, interpret industry trend data, and synthesize findings into clear insights and reports.
• Strong project and task management skills, including the ability to manage routine daily, weekly, and monthly data tasks, track progress against KPIs, and adapt to changing priorities.
• Strong research and validation skills, including the ability to research industry sectors, locations, and company information to ensure data accuracy and reliability.
• A high level of integrity, a positive attitude, and a self-directed, mission-driven approach, with a demonstrated passion for CFIN’s mission and the ability to work collaboratively with senior leaders and cross-functional teams.
• Ability to communicate in both official languages, English and French, is an asset.
• Comfort working in a remote environment, with a PC provided.
• This role may require occasional light travel.

What Success Looks Like

Success in this role means emails are delivered on time, look polished, and function properly across audiences and devices. Internal partners trust you because you are responsive, organized, and able to translate their needs into effective email execution.

You build reusable templates and efficient workflows that reduce manual effort and improve consistency. Your work helps teams communicate more effectively and supports CFIN’s broader collaboration and innovation goals.

Accessibility & Accommodation

Canadian Food Innovation Network (CFIN) is committed to creating an inclusive, accessible workplace that respects the dignity and independence of people with disabilities. CFIN values diversity in all its forms and seeks candidates who can help build an inclusive, equitable, and nationally relevant value proposition that resonates across the food innovation ecosystem.

CFIN provides equal employment opportunities and is dedicated to ensuring compliance with applicable accessibility and human rights legislation across Canada. Accommodations are available upon request for candidates taking part in all aspects of the recruitment, selection, and assessment process.