[Hiring] Email & SMS Marketing Manager @Skinnify

Role Description

We’re looking for a full-time Email & SMS Marketing Manager (40 hours/week) to own and scale our retention marketing - someone who can turn subscribers into loyal customers and maximize lifetime value.

• Plan, build, and execute high-converting email campaigns using Klaviyo
• Manage and optimize SMS campaigns using OneText to drive engagement and revenue
• Create and improve automated flows (welcome series, abandoned cart, post-purchase, winback, etc.)
• Segment audiences and personalize messaging to increase conversions and retention
• Collaborate with designers and copywriters to produce compelling, on-brand campaigns
• Analyze campaign performance (open rates, CTR, revenue per send) and continuously optimize
• A/B test subject lines, creatives, offers, and send times to improve results
• Ensure compliance with email/SMS regulations and best practices
• Stay updated with trends in retention marketing and apply new strategies

Qualifications

• Performance-Driven Marketer – You know how to turn email & SMS into major revenue channels
• Klaviyo Expertise – You’ve built and optimized flows and campaigns that convert
• SMS Marketing Experience – Hands-on experience with OneText or similar platforms
• DTC E-commerce Background – You understand customer lifecycle and retention strategies
• Data-Driven Mindset – You make decisions based on metrics, not guesswork
• Strong Copy & Strategy Sense – You know how to create messaging that sells
• Organized & Reliable – You can manage multiple campaigns and deadlines consistently

Requirements

• Candidates must be able to manage multiple weekly campaigns and maintain/optimize core flows that generate consistent revenue

Benefits

• Work on Your Terms – Full flexibility. Work whenever and wherever you want, as long as you deliver results
• Join a Hyper-Growth Brand – From 0 to 120,000+ customers in 2 years
• Make a Real Impact – Your campaigns will directly drive revenue and retention
• Take Ownership – You’ll fully own email & SMS strategy and execution
• Learn & Grow Fast – Work with a high-performing, fast-paced team