[Hiring] Email & SMS Marketing Manager @The Pond Guy Inc.

Role Description

Our Email & SMS Marketing Manager is responsible for strategizing, executing, and optimizing email and SMS marketing campaigns to enhance customer engagement, retention, and revenue growth. This role requires a deep understanding of audience segmentation, lifecycle marketing, and data-driven decision-making. You will manage and expand our email and SMS channels, ensuring campaigns are high-performing and aligned with overall marketing goals. The ideal candidate has extensive experience with Klaviyo or similar, an analytical mindset, and a passion for delivering personalized, impactful messaging.

Responsibilities

• Develop and execute email and SMS marketing strategies to drive sales and engagement
• Manage and maintain customer data within Klaviyo, ensuring accurate audience segmentation, list hygiene, and CRM best practices to enhance targeting and personalization
• Implement strategies to grow email and SMS subscriber lists while maintaining quality and compliance
• Analyze email and SMS campaign performance, including open rates, CTRs, conversion rates, and revenue impact, while providing regular reporting with insights and recommendations
• Optimize email/SMS templates for deliverability, engagement, and conversion using A/B testing and personalization strategies
• Work closely with content, design, and product teams to ensure consistent messaging and brand voice
• Create automated workflows, behavior-based messaging sequences, and winback campaigns to enhance customer retention
• Manage the organic social content calendar in alignment with email campaigns, overseeing daily posting, engagement, and scheduling to maintain cohesive cross-channel messaging
• Stay up to date with industry trends, updates to the email service provider (Klaviyo), and best practices to enhance the effectiveness of campaigns
• Develop, document, and implement best practices for email and SMS marketing to ensure consistent execution across the team

Don’t know about ponds? That’s ok! You’ll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of the TPG family of brands' proactive approach to pond management.

Qualifications

• 4+ years of experience in email and SMS marketing, with a strong focus on strategy, automation, and analytics
• Experience working with D2C Ecommerce brands is required
• Expert-level proficiency in Klaviyo or similar email service provider platform, including flows, segmentation, reporting, and integrations
• Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns for performance
• Experience with A/B testing, deliverability best practices, and email/SMS compliance regulations for email and SMS
• Strong project management skills utilizing work management software (such as Asana)
• Excellent written and verbal communication skills, with attention to detail
• Basic HTML and CSS knowledge for email formatting is a plus

Requirements

• This position requires manual dexterity for typing, sitting at a desk, and looking at a computer screen for long periods of time.
• Portions of the position may require job shadowing and training, which includes physical activity of lifting 25-35 pounds and standing for long periods of time.

Benefits

• Blue Cross Blue Shield Medical
• Blue Cross Blue Shield Dental
• Blue Cross Blue Shield Vision
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay effective immediately (8 holidays recognized)
• 401 (k) with employer 4% match and revenue sharing
• Employee referral program
• Additional Training Programs: Career Development and Department Shadows

Company Description

TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake, and water garden supplies with customers in all 50 states, servicing both wholesale and end-users. Our mission is to help the world enjoy ponds by being passionate, knowledgeable, and providing innovative solutions.

TPG, Inc. is not just a team—we’re a tribe that is ongoing and more like a family. We have fun, pursue our goals, and help each other grow together. Becoming part of TPG, Inc. means more than getting a job; it’s a career move. We will give you the support you need to grow with us.

TPG, Inc. encompasses a family of businesses to support customers in all pond aspects:

• Airmax, Inc. – business-to-business and manufacturing.
• The Pond Guy, Inc. – direct-to-consumer.
• The Pond Guy, Inc. – local services division.

How To Apply For This Position

• Step 1: Submit Your Resume.
• Step 2: If selected for further review, you will receive a request to take a ten-minute survey. Please complete the survey within three days of receipt.
• Step 3: If selected for further review, you will be contacted for an interview.

The Pond Guy, Inc. prides itself on the quality of its employees, and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check.