[Hiring] Email & Mobile Marketing Coordinator @The Harold Grinspoon Foundation

Role Description

The Email & Mobile Marketing Coordinator supports the Harold Grinspoon Foundation’s (HGF) digital communications by managing PJ Library’s cross-departmental texting platform and assisting with the organization’s email marketing. Reporting to the Email Marketing Manager, this role oversees:

• Text message planning, drafting, scheduling, testing, segmentation, analytics, and platform maintenance.
• Ensuring all messaging reflects PJ Library’s voice and values.
• Supporting email marketing end-to-end from building, testing, and deploying emails in Marketing Cloud Account Engagement (Pardot) to maintaining list hygiene, compliance, quality assurance, accessibility, and ongoing reporting and insights.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field—or equivalent experience.
• 3–4 years of experience in email, SMS, or digital marketing roles.
• Experience with email marketing software like Account Engagement (fka Pardot), Mailchimp, Hubspot or similar email marketing platforms.
• Experience with SMS platforms like Heymarket or similar services.
• Basic to intermediate level HTML skills a must.
• Ability to work both collaboratively and independently in a fast-paced environment.
• Strong organizational, project management, and technical skills and the ability to balance multiple projects and priorities.
• Excellent writing and proofreading skills; strong attention to detail is a must.
• Ability to work evening and Sunday hours (or non-traditional hours) as needed to execute and monitor text messages.

Requirements

• 50% – Text Messaging Platform Management
  • Manage PJ Library’s cross-departmental texting platform and partner with program and acquisitions teams to plan and schedule text sends that reach families.
  • Maintain a monthly content calendar and coordinate message drafting, approvals, and list segmentation.
  • Build, test, and send messages with careful attention to timing, links, and compliance.
  • Ensure messaging aligns with PJ Library’s voice, values, and family-friendly tone.
  • Maintain list hygiene and track performance metrics (deliverability, engagement, response rates) and report results to stakeholders.
  • Create and maintain documentation for text campaign workflows and platform best practices and troubleshoot technical issues.
  • Provide real-time replies and assistance to subscribers during select campaigns.
• 50% – Email Marketing Support
  • Collaborate with stakeholders to gather content and obtain reviews/approvals in alignment with the email marketing calendar and established deadlines.
  • Manage building, testing, and deploying marketing email and automation campaigns using HTML and drag and drop editors within Marketing Cloud Account Engagement (fka Pardot).
  • Assist with maintaining email quality assurance for layout, accessibility, and mobile responsiveness using tools like ProofJump and Litmus.
  • Assist with data needs such as list import/exports; along with using list hygiene best practices (reviewing bounces, suppressions, and following compliance requirements, e.g. CAN-SPAM, CASL, GDPR).
  • Assist with providing email analytics and reports.

Benefits

• A competitive salary ranging from $55,000–$65,000 annually commensurate with experience.

Location

• Remote candidates will be considered but must be in the Eastern Time Zone.
• Preferred location would be our home office in Agawam, MA or in our New York City office.